Remember that unless you are a game developer, you are not the target market for this. $10,000 is a drop in the bucket when you look at the development budgets of games.
You have to look at is from the developer's perspective. If speedtree wasn't creating trees, developers would have to allocate well educated and well paid people to "tree-making". It would not take long for that cost to far-exceed $10,000. Automate that process, and you've got more flexibility with your human resources so that you can focus on more important needs in the development process.
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