I keep hoping that this guy is just one hell of a performance artist.
He could be. One of his buddies is Tim Rogers. If you don't know who that is, the long and short of it is "batshit crazy kotaku writer who lives in Japan and talks about what great bowel movements he's had and how awesome the water pressure over there is." He also on occasion has interesting things to say about video games.
Oh man, Tim Rogers. Now it all makes sense. (I really want to make this reply about 65 rambling paragraphs long, but I just don't have it in me)