That's always been my thing is I don't mind providing the content is good, and i don't think I'm being taken for a ride when I've clicked in. Providing the ads aren't screen-filling 'where the hell is the X to close this thing?!' reloads every page I don't mind either, but I think it's interesting to talk about the idea that a headline should be as enticing or attention-grabbing as the content.
I think it's a common reactionary response to get away from list-based content in general, especially when there's PLENTY sites giving it a bad name, or doing something like what Buzzfeed do and breaking down what became a string of 'articles' on Leo DiCaprio's beard.
Say it's a 10 point list on core things Ubisoft need to fix for Assassin's Creed, I'd rather get stuck into a concise presentation of that information, than a rambling rant about the game in general. I know Polygon gets a pretty bad rap already, but there's something about some of their articles - and guys like Vice - that just go on WAY too long, rambling and diverging from the point they're supposed to be delivering.