While I think there`s plenty of blame to go around for all the controversy (journalists who are complicit, sites that abuse it for pageviews, etc etc) I find the idea that Giant Bomb should just be our wacky entertainment puppets to be kind of gross. This site is supposedly be funny and pleasant and entertaining, but it`s also not meant to be just a more goofy Gamespot. Giant Bomb has always had a deeper and more opinionated edge, and that should never go away.
While I agree that deep, concise stuff is great for the site, GB can't go low-brow one moment and high-brow when it wants to join the angry mob. Sorry, but if your editorial content (and that's what most of the site's content, from articles to quick looks to TNTs, is) is all over the fucking place, you should be called out for it, and GB is wildly inconsistent when they endorse a game that revels in vulgarity while waggling the fingers at booth babes.
I bowed out of the conversation in favor of sleep last night, but thanks for what you wrote. Your reply was to the heart of what I was getting at.