I know that for the most part I tend to upgrade TVs every 5 years or so. That made me fear plasma burn-in much less because honestly, by the time it might happen I'll already be looking for a new TV. Black levels are very important to me because I watch a lot of letterbox movies (wider than 16:9) and it really distracts me when the bars are bright like they are on most LCDs. On the whole though I think LCDs are smarter choices in the long run, but at the moment for me I really prefer the picture quality of plasma. This seems to be a very subjective question though for most.
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