By SourMillennia 41 Comments
Recently, the CEO of Codemasters (publishers and developers of such titles as Dirt, Grid, and others) recently stated a unique and somewhat strange approach to fighting piracy in games...don't finish them. The idea may seem convoluted, but it works in a pretty simple (if drawn out) sort of way.
Let's say Developer A ships a game out to stores. You, the savvy consumer, picks up the game from the store and takes it home. At that point you would have to download many of the core assets of the game to play it. The game would be sold for less at retail, because the 'full' cost would be made up with the many micro-transactions to actually 'finish' the game to make it playable and enjoyable. The reasoning for this way of doing things is because, to quote CEO Rod Cousens, "...DRM is not the answer to piracy."
I know many gamers hate DRM, but what about this idea? Does it seem worse to you as the consumer? For me, it sounds like this would be a method used on the PC more than anything, of course game piracy is rising on all platforms...so it could happen across the board. It reminds me a bit of what EA is doing with their online access codes, of course that is for slowing used game sales and this is against piracy. I think the idea is an interesting one, but it may end up causing too much confusion for the consumer and turn people off from buying certain games. I personally support it, as long as I am only paying for what I need to play the game and not miscellaneous junk.
I'm interested to hear what people think about this...here is the link to the article.