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SourMillennia

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"What is this Dishwasher Doing With My Game?"

One day, this may very well be a question you ask yourself after buying a product that seemingly has no relation whatsoever to videogames. Why? Well, recent trends from various companies show that many retailers and producers of non-game items want to pack-in games as a marketing and enticement tool. A good example of this? Remember those (pretty horrible) Burger King games from a few years ago...apparently that was just the beginning. 
 
The 'joke' quote from the article this blog originated from was, "Games will be in microwaves next...". Unfortunately, that may be true. The logic of some manufacturers go like this (this is from the article and some further research): games are now bigger than  ever, even Grandma plays them sometimes, as such there is a profit to be made by producing cheap, usually lackluster, and quick games. Most gamer gamers (whatever that really means) will probably not feed into this (unless a cheap browser-based like game knockoff sounds appealing to you), but that doesn't mean the folks who buy Wii Carnival Games 4 won't. 
 
From a marketing standpoint I really get it, though the logic seems a bit too cut and dry for my taste. But will it actually work. Would it appeal to you, the reader, as something worth looking into? Does that Maytag or GE appliance or box of cereal seem better because it has a 'game' in it? Of course, I could be wrong...maybe there could be future Halo's, COD's, Gears' or Uncharted's in the midst of all of this...stuff. But I don't really think so. What do you guys think? Is it worth it, will it work? Will it even happen at all, or is this just some marketer's pipedream? I'm interested to hear what folks say about this. Let me know, and thanks!

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