Microsoft's doing the right things, but all of them due to intense pressure by their customers and competitors.
This next generation is a joy to behold. I love a good fight.
As a developer, I doubt they haven't considered these angles already and are just trying to gauge the temperature of the water. Releasing a dev environment generally isn't something you turn out on a whim, unless you want it to be the most impossible thing to use ever. Certainly, if they can make the deployment experience less painful than iOS, they'll be onto something.
But I agree, competition means we consumers are the winners.
@yoshimitz707: At a certain point anything can become a 'real' word. That doesnt mean it's a good thing... Those responsible for incentivize becoming a real word should be shot.
Thank you. I worked briefly as a web developer at a marketing company and that's all I ever heard them loudly tote over the open concept partition wall that did nothing to give us developers a distraction-free place to work. "How can we incentivize this?", "we need to incentivize the viewer", etc. My work suffered as a result.