Nah. It's just PR damage control. Ubisoft is pretty good at that. They have to be since they put their foot in their mouth so much.
They mentioned this on Gamespot and I don't really believe anything substantial will come of it.
"We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want."
What does that even mean? I mean, I know the words, but it's just nice words put together that don't really amount to anything. So... their response is to have more betas that gamers can partake in? I don't see how that fixes the problem of them releasing broken games. I can't complain (I don't have much of a problem with Ubisoft), but I'm just saying. This is meaningless.
It reminds me of a Simpsons quote. "I can't promise I'll try, but I'll try to try."
Embargoes that go on for even an hour after the game has already been released are incredibly anti-consumer, and should be treated with nothing but hostility and contempt.