Fullbright pulled out of PAX because PAX organizers did something that they considered offensive. Intel had to make the same type of decision. But to get that example even more fitting, let's go ahead a change it to something a little closer to the what happened with Intel.
People were offended by what Leigh wrote. They asked Intel to consider dropping their ad support. Intel looked into the matter and agreed that was was written was offensive, and decided to drop their association with the website that published her article. You view this as cowardly.
I have a hard time believing Intel pulled their advertising from Gama because they actually though Leigh's article was offensive, when it's much more plausible that they were just trying to appease the GG crowd. There's a world of difference between doing someone on principal and doing it under pressure. Besides, even if you didn't think their initial actions were cowardly, their followup statement was so utterly spineless that I can't imagine either side seeing them in a positive light now.
Yep, that's pretty spineless. "We fully support woman and diversity, we are not picking sides in this debate, but we also agreed after reading the article that our customers who also don't identify with either side could have easily been offended by the content of the article. We are a technology company and gamers are our customers, just as Nike is a shoe company and runners are their customers." How hard would it be to say something like that?
So then, if Bioware--just to pick one of the more progressive game companies--was asked by fans to consider canceling their association with PAX during the height of the whole "dickwolves" controversy, and Bioware did just that, would you view that as cowardly? Would you say that they "caved to a stupid internet campaign"?
No, because Bioware have a history of supporting women, so it would be natural for them to come down against something like the Dickwolves controversy. To the best of my knowledge, Intel has never given any indication that they give a shit about press corruption, or gamers' fragile feelings, or whatever else the mob is upset about this week.
I picked Bioware because they seemed like a logical choice. So if a company without a history of supporting woman announced that they wouldn't be making an appearance at PAX because of the dickwolves thing, that you would call cowardly? That you would say was an example of caving to a stupid internet campaign? It couldn't possibly be because the customers of that company might have been offended by what was said, causing them to cut ties?
And "Intel has never given any indication that they give a shit about press corruption, or gamers' fragile feelings?" Since when does any company want to advertise with someone who is insulting their customers? This has nothing to do with standing up to press corruption or anything else gamergate might care about, and everything to do with cutting ties with someone who is generalizing and insulting your customers.
I don't think Leigh did any of that either, but let's leave that aside for a minute. Jeff said that "most people who identify with their hobby are fucking assholes" and told gamers to "grow up, find another interest, spread your fucking wings a little bit". It's difficult to imagine someone being legitimately offended at what Leigh said not also taking exception to Jeff's words.
Thanks for the quotes. I take exception to both, and continue to be baffled by how some people seem to think that calling yourself a "gamer" is any different than calling yourself a "reader" or a "runner," and must mean that you need to "grow up, find another interest, spread your fucking wings a little bit".
I can self-identify as a gamer and still consider that hobby a fairly small portion of my life and my interests. Seriously, how hard is that to understand?
@conmulligan: What Jeff said at that PAX panel was a close minded and shitty thing to say. Probably the most misguided and dumb thing I've ever heard him say.