I really don't see what all the hub bub is about. Yes, Gamestop might have handled it differently, but how? The day before the game is due on the shelf, they find out that their competition's coupons are loaded into games that would be on their shelf. It's simple, a business will not market a product that will benefit their competition. And on the principle of unwrapping/re-wrapping the games, in this day of pirating and electronic thievery, once a game is taken out of the store who is to say that that game disk was not copied? I have known people many years ago buy CD's and games, copy them, and then return them for the refund. Same reason once a CD/DVD is bought from WALMART and the plastic is broke, you cannot return it( unless it was defective, and then you can only get it exchanged for the same product). As for them re-wrapping the games, they know that the game has not been played. When is anything not new? When it enters the hands of the consumer, not the retailer. At a local music store, they will buy back a used CD, re-wrap it, then sell it as used. Once that wrap is off, then that disk is no longer worth what you payed for it. And if a person already buys their game by download, then why does it matter? I believe, and yes it's my opinion so please be gentle with me, that you're just mad that rights that you like to think you have, would've been violated if it pertained to you. A company, while it may say that their consumers are family and they only look out for them, they will not sale/do something without looking at their bottom line. People forget, it's a cut-throat business world, and a company will not cut their own throat by promoting their rival. Nobody said there wouldn't be side-effects. All Gamestop is gonna learn from this escapade is to double check their supplies before it hits retailers.
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