Just sent off another email to DirecTV, hopefully for the last time. I asked a pretty straightforward question about the promotion that they'll have to get real creative at dodging, though I'm sure they'll be up to the task.
*edit* Instead of writing a whole new reply below, I'll just edited this one. Got back pretty much a reply that I thought I was going to get. I'll just quote it and those reading this thread can make of it what you will.
"Thank you for writing back. I understand you still have additional questions in regards to the Madden NFL
TICKET promotion. I can certainly address this for you today.
Please understand, this is an offer provided through Madden and not DIRECTV. The details for this offer are given by them and honored through them for signing up based on the Madden purchase.
The code provided will either allow you to create a new account with us as a customer or you are given a code to use the trial service online as a non DIRECTV customer. From my understanding this just states that if you are not a customer and not going to sign up then you can use a code provided to access the trial online."
I'm still skeptic, but I'm done. This is giving me a migraine and I'm seriously tired of getting back the same copy/paste response every time. I also am skeptic that this is all an EA deal, and that DirecTV has absolutely nothing to do with it. I might contact EA, but there's a slim chance of that as of right now.