To be exact, WoW has never "...hold digital content (even entire races) behind some kind of pay wall..." In fact the reason why Blizzard can't do that is due to the architecture of that MMO makes it close to impossible to "pay for options" like this. Basically World of Warcraft can't do it because it was never built that way.
Thats not even remotely true. They could definitely require you to make an additional purchase to access a race. They already require you to purchase an expansion to get access the the races they introduce in that expansion. Blizzard could theoretically add 4 new races in an expansion and lock 2 of them behind a pay wall not associated with an expansion.
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