Personally, I do not appreciate these ads. I mean, we're already paying $50 a year for the service, a $50 we shouldn't even have to pay, and now Microsoft is throwing more ads at us because they're THAT money hungry? As the Zohan would say, "No, no, no, no, no, no, no, no, no, no, no."
However, I'm not going to go around complaining about it.
The Xbox 360 update coming August 11th plus the one coming in the fall definitely scream super special awesome. However, I feel that the PlayStation 3 needs to get its act together in the category of system updates. The Xbox 360 is beating it out more and more, with social networking, profiles, community, and now even movies. Xbox 360 has that 1080p streaming coming soon, which will probably be a hit.
Sony needs to step up their game and match or go exceed these features.
@Axersia: Thanks for the hint, and yeah, the story does sound a bit cheesy, but the gameplay's great, I'm loving how it incorporates action elements into the game outside battle. @Soap: Open it up and give it a go, you'll love it.