I think it's an interesting debate we've started here about sexualization in the media, or more specifically in Breast Cancer awareness charities. There's a lot to say about ethics, and certainly a few different opinions flying around.
I just want to say that whatever your opinion of the ethics here, that I feel I'm doing a good thing here and contributing to a good cause. You've said what you've will about the "how," and perhaps I'll re-consider laying out another charity like this for next year. I could argue that this is the most ethical way to run this charity, simply because it's naturally going to gain the most attention and donations. For the time being, however, the wheels are already in motion.
We're doing this the day after tomorrow, and we're doing it in a way that will be successful in raising money for a good cause.