@Deathpooky said:
Yeah, the writing has been on the wall for a while. The sites have been great, the content has been great, but they've never gotten the ad business they needed as best I can tell from the outside looking in.
I can remember a few big ad deals they did and some random temporary partnerships and sponsored stuff. Then the subscription drives gave them some money, but not nearly enough to run multiple websites with 30-50 total employees for a year. And since then as a subscriber I've been wondering how they've been making money. They've got a devoted fanbase and make great content, but they don't have the traffic of the other, more rapidly updating game news sites, they don't have the coverage of the bigger review sites, the unique, interesting coverage they do have is largely more expensive video content, and they haven't had nice advertising deals.
The best hope from here is that the ad/business infrastructure of a company like CBS/Gamespot can provide the backend support they need, while not compromising the content. I imagine it'll be tough, but I don't see how they had another choice if they weren't making money after 4+ years of operation.
Yes and to your point, I dont know that they ever were getting a ton of advertising money anyway. Has everyone by now seen that 2010 Shelby Bonie interview? I haven't watched it in a long time but my impression always was..
That the Whiskey sites were formed by Shelby Bonnie with a lot of investment money, basically with the intention of building up the publishing platform, social tools and user base, and then selling it once it got hot. Successfully done in that regard, and it makes total sense now. The news story that broke this says the main impetus for selling was AOL wanted to specifically buy the Whiskey publishing tools
"But the major reason for the acquisition is that BermanBraun ... needs to be able to scale its online content production. The Whiskey platform should be able to allow it to more easily grow and create new sites more quickly, as well as mine data across them."
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