This was the way their world ended.

At the bottom left, there are Log Diaries from an archeologist that mention really familiar things from the Halo universe, such as Sentinels and ancient races. The bottom right shows development notes showing the definition of the word "Twitter", with the addition of something involved a Mac World Expo.

twit•ter -verb: "to utter a succession of small, tremulous sounds, as a bird."
twit -noun: Slang "A foolishly annoying person."

Or tweeting dialogue in high quantity spam-bursts.
During the Mac World Expo.

It's said it's gone through a many millenia in the making, and it's going to be "alternate reality". It could be childish advertisement, or better yet, viral marketing for an unknown Halo game. Nevertheless, this is some damn weird shit. Hell, it could have something to do with the year 2012.

What's your thoughts on this site? What could this "alternate reality game" be?