Street Fighter V. I must've played HUNDREDS of hours of Street Fighter IV's various incarnations, but part of that was because when it FIRST came out, I lived in a house with five other duders, all of whom got into the game and all of whom had entirely different schedules. There was almost LITERALLY not a time when you COULDN'T pick up a game. That wouldn't have been enough on its own, though, the game launching with zero tutorial, a joke of an arcade mode and lackluster online killed most of my excitement, and as I saw people at my level bounce off, I wasn't even learning from my losses, so I dropped it. For Overwatch, somewhat ironically, as I've never been into FPSes, especially online.
Evil Within would also count here. I even went in with moderated expectations after hearing so much of the backlash, but I figured knowing what I was getting into would help. Here's the thing almost no one talked about: your character is a TOOLBOX. He reacts to walking past a group of half-naked, fleshy berserkers EATING A PERSON mumbling under his breath, "Yeah that's right. Just keep looking that way..." Like if my CHARACTER isn't scared, why should I be? Even after Leon Kennedy went to the same School for Badasses that Raiden did, he STILL got freaked out by all the weird shit going on in RE4. This guy, who was just some NORMAL guy, basically acted like the guy on the haunted house ride who's just gonna sneer, "Yeah, whatever. Not scary."