Just 'Nintendo' would be ok, just as Mircosoft should have just called the Xbox one just the Xbox.
But knowing them they will call it the U Wii New New tuu.
Those aren't relatable at all. The better analogy would be if Microsoft called the Xbox One, "Microsoft", which is extremely stupid and just as stupid as calling a console "Nintendo". Nintendo is the company name. The Nintendo Entertainment System. The Super Nintendo Entertainment System. Those are names of things. Calling a console Nintendo is dumb and the Nintendo 64 was a dumb name also.