@white: But your talking about a niche market of people that are already willing to shell out a large sum of money for their gaming pc rigs. For people that have a passion in pc gaming this is just another expense.
At least when I buy a $600 GPU, I can use that for multiple products or even research or what have you. VR, at its current form, is a one-trick pony and these pair of goggles are for a singular purpose.
The niche market is not enough to carry VR on their backs until game comes out and the price becomes less of a heart attack, let alone a niche market that's already very divided about the pricing of this pair of binoculars.