I have learned to detect click bait articles and to not.. click them. I don't want to promote this way of artificially creating controversy for the sake of generating money for the site. Also this gender representation thing really sounds like quotas to me. You better have this number of this and this or we'll be mad at you!
Its cheaper and easier to market to an existing fanbase. Its easier to create new content while using a proven gameplay basis. Hell, most of the fans of a franchise will buy the sequel without waiting for reviews or forum discussion to figure out if its any good. It basically prints money. The video game industry is already near the level of Holywoods ability to deliver sequels like its toys from a factory.
My general rule is that video games are to be played. That goes with good gameplay. Narrative can be created by the player with very little foundation by the devs. HL2 seems like a good example of a dev nailing both elements.