I think Alex is being over-dramatic. Do I think EA is over-saturating the market? Yes, but so is Activision. This is an industry large issue, so the focus of the article shouldn't be on EA alone. As for the outrage over outing Battlefield 4 so early? It's overblown.
Of course there was going to be another Battlefield game next year, and of course EA wouldn't give it a proper announcement, because doing so would cannibalize all the attention that is currently fixed on Medal of Honor Warfighter. The only reason why we officially know about it is because the information about the preorder bonus was accidentally released on origin. This wasn't something EA was originally planning to do so close to Warfighter's announcement. Also, there have been plenty of news stories about EA commenting on releasing Battlefield on 2 year intervals. It is blatant though, I'll give you that, and announcing this later doesn't completely remove the fact that they are rubbing our noses in video game exploitation, but I'm so jaded over modern video games it doesn't even phase me anyore. The real noteworthy thing about this story is that Bad company is probably never going to be revisited.