@Garden_Ninja: That may be. Never considered that. Though all the more, you move DI out of GOW3's way completely and move it way back. Add this DLC and expand on maybe some other content that we know will be coming. Don't try to turn it into a business venture to try and earn money off DLC. A much later release with this content and then some in the box will help the game so much more.
Again, its EA though :( Activision overtook them in the 'Shit' area but they have not fallen out completely.