The Pub Fund is an incentive program run by Sony Computer Entertainment to encourage independent developers to self-publish their games on the PlayStation Network. It provides the developer with an advance payment (usually capped at $500,000) against future royalties upon the game passing certification, and other benefits like marketing/PR support from Sony and no fees for patching. In exchange, the game becomes a timed exclusive for PlayStation platforms.
Since the launch of the Vita, Sony has stated their intention to use the Pub Fund to bolster the development of titles for the platform.
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