Since Sega seems to having a littlebitof trouble marketing Obsidian's spy RPG Alpha Protocol, perhaps they should take a page out of Rockstar's book. I'm sure Sega have enough money to do something like this. 
 
At the corner of Canal and Greene in New York City... 
 

That is amazing.

I think you care more about this game than everyone at Sega combined. Everything about their advertising (or more accurately, their lack thereof) has made me want to lower my expectations for AP. 
 
Cool stunt for Red Dead Redemption, though.

"I think you care more about this game than everyone at Sega combined. "

That is pretty awesome.

Does that come with the special edition?

i think sega is to broke to do that after making all those shitty sonic games for so long and no one buying them i think they cant afford that or i am over estimating how much it costs and how many people have been buying sonic games.

Now that is great advertising.

Has anyone (who's made a western-themed game) posted a bunch of old-timey "WANTED" posters throughout a city to promote their game?  Because if not, then what the hell are they waiting for?!

" Has anyone (who's made a western-themed game) posted a bunch of old-timey "WANTED" posters throughout a city to promote their game?  Because if not, then what the hell are they waiting for?! "

" @RipTheVeins said:

" Has anyone (who's made a western-themed game) posted a bunch of old-timey "WANTED" posters throughout a city to promote their game?  Because if not, then what the hell are they waiting for?! "

Odd you should mention that, considering Rockstar made a bunch of WANTED posters to advertise GTAIV. "

I like the graffiti under it.  Gives it a nice finishing touch.  So, is that painted on the building or what?  It looks painted.  Also:  This game looks completely awesome.

I'm still a million times more interested in Alpha Protocol than really anything rockstar makes 

" I like the graffiti under it.  Gives it a nice finishing touch.  So, is that painted on the building or what?  It looks painted. "

They did the same for GTAIV, its not really something new.

" @xobballox said:

" I like the graffiti under it.  Gives it a nice finishing touch.  So, is that painted on the building or what?  It looks painted. "

It's most likely a paper/plastic sheet with the ad printed on it.  They just "glue" it to the wall of the building.  FFXIII had something similar in Los Angeles.
 

"

now that's a skinny ass building

" @xobballox said:

" I like the graffiti under it.  Gives it a nice finishing touch.  So, is that painted on the building or what?  It looks painted. "

It's most likely a paper/plastic sheet with the ad printed on it.  They just "glue" it to the wall of the building.  FFXIII had something similar in Los Angeles.
 

"

If you really want Sega to learn a lesson in marketing, they should get in touch with the adult swim people who caused a bomb scare in Boston with their Aqua Teen Hunger Force adds. Epic stuff.

Yep, Rockstar did the same when promoting GTA IV. If I am not mistaken, the first image is at the same place as this:
 

It's cool...but I could see it quickly becoming an eyesore for the residents there.  Also, is it really a wise idea to show a tough guy wielding a gun like that as a big piece of advertising...in NYC? 
 
Actually, this kind of makes me realize why I hate the advertising industry so much. 
 
Still, though...great artwork nonetheless.

God. Damn.

" Does that come with the special edition? "

It's the Celebrity Game.  No one watches the Celebrity Game.

haha thats awesome

Rockstar always plasters their games on that building. 

Gallery

I don't watch that much TV but the one developer I constantly see ads for is Rockstar. Either they have marketing budgets out the ass or they are very smart in targeting the demographic.

Do R* like own that wall or something? Previous GTAs have all advertised on that same building. 

" This is also how you sell a game. "

Those FF ads are really lame and totally disgracing my beautiful hometown there, but the Red Dead Revolver ads are absolutely beautiful. If I wasn't sold already, I'd be sold right now after seeing that.

Sega knows how to sell a video game.  Just check out this awesome trailer for their new racer:
 
 

" Sega knows how to sell a video game.  Just check out this awesome trailer for their new racer:
 
 

"