Seems this might be something asked fairly often and since I couldn't find the direct answer on the Rift site, I thought I'd include this from the Massively site:
Hope this helps.Once you get out of the starting area and into the world of Telara, make your way to Meridian if you're a Defiant or Sanctum if you're a Guardian. Head to the Guild Magistrate and purchase a charter (these were relatively inexpensive in beta, but that price might go up when the game launches). In Meridian, the NPC was just inside the main building, and in Sanctum, he was in a tavern around back. You need four others to agree to form the guild, but you can invite across zones by adding them to your buddy list and then sending an invite.
When your guild is formed, make sure to pick up guild quests from the nearby NPCs. There are different objectives for each quest, like closing rifts or winning warfronts; completing them will help level up the guild and earn some nice perks. You can see the benefits in the guild window, and as you level up, you'll have more points to spend on these. Many require guild consumables, which can be found on the Guild NPC, so make sure you snag some before you go if you want to use them!
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