It should be noted that Rockstar rarely goes to E3 in a public, official capacity. Their new games, however, are often shown during the event. It's weird that they even had plans to attend E3, but the rumors swirling around may be shedding a little light on that mystery.
== TEASER ==
Purportedly Rockstar had plans to show a title of the unannounced variety at the event, which may possibly explain why it would attend. Nuts writer Rory Buckeridge (via VG247) helped restart the long-running new game reveal rumor by tweeting that Rockstar actually "pulled" the "launch."
As MTV Multiplayer notes in their story about all of this, at least one analyst, EEDAR's Jesse Divnich, expected a Grand Theft Auto V reveal--several months ago, that is. In a conversation with Game Informer online in December 2009, Divnich said, "I think we're going to hear about another Grand Theft Auto [at E3]. I think there won't be any playable stuff," he added, saying the reveal would amount to a teaser. At the time, he expected the next GTA to drop in 2011.
"In late 2009 I assumed that Red Dead Redemption and Max Payne 3 would be out on retail shelves by E3, and L.A. Noire would be pending release, making a Grand Theft Auto announcement expected as many would be wondering about their ‘next’ big project. Since then the gaming landscape has changed.
"With Rockstar having two major games still in development, Max Payne 3 and L.A. Noire, Rockstar is more likely to keep consumers focused on those pending releases this E3, rather than a Grand Theft Auto announcement," Divinich said. "Today, Rockstar is so much more than just the developers behind the Grand Theft Auto series; they now have several incredibly successful properties such as Red Dead Redemption, and have more in the works with L.A. Noire and The Agent. While I wouldn’t count out a Grand Theft Auto announcement, I also wouldn’t consider such PR a necessity to remind gamers of Rockstar’s existence. I think Red Dead Redemption proved to everyone that Rockstar is far from being a one-franchise publisher."
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