It seems to come with new outfits and vehicles as well.Here's the official news from the Saints Row website along with a short trailer.

"We've been slowly preparing all of our citizens of Steelport for the opening to Genkibowl VII. You've known that we pre-patched the game. You know the achievements/trophies. Well now it's time to finally find out what Genkibowl VII will be bringing to the city of Steelport.

It is known by many names: “The greatest specatacle in sports," “The most dangerous game,” and “Holy [redacted] I can’t [redacted] believe I [redacted] [redacted].” It is the one, the only, Genkibowl VII!!

A genius in entertainment and mayhem, the man-cat Professor Genki has put together the most watched game show event on TV, Genkibowl VII. But every game show needs a star contestant, and Professor Genki has chosen the leader of the Saints. With the Saints’ reputation for excessive murder and carnage, Steelport’s own Zach and Bobby (of Murderbrawl fame) will give the play-by-play commentary with their newest colleague, Tammy Tolliver.

As a special surprise, the Professor has allowed his very own Genki Girls to theme the new games after themselves. Sail through the skies with Sad Panda Skyblazing. Fight through dark, shark-infested jungles in Angry Tiger’s Apocalypse Genki. And crush your way to victory in Sexy Kitten Yarngasm. But don’t forget to help Professor Genki maintain his excitement before any public appearances in Super Ethical PR Opportunity.

Available for download on January 17th on Xbox Live, PlayStation Network and Steam, GenkiBowl VII will feature such mind-bending games as Sexy Kitten Yarngasm, Sad Panda Skyblazing, Apocolypse Genki, and Super Ethical PR Opportunity. The first downloadable mission pack for Saints Row: The Third, Genkibowl VII is included with the Saints Row Season Pass, and promises to mostly if not completely blow your mind. For this is Genkibowl: Where ridiculous happens."

Are you guys planning on picking it up when it releases? I bought the Season Pass so I'm pretty much good to go.

"The greatest specatacle in sports,"

I'm definitely calling it this now.

About how long is all this content supposed to last?

Hot damn do I love this game and everything it stands for.

Holy moley, this looks incredible. The Genki-Mobile looks like the only vehicle I will drive ever from here on in The Third.

@SomeDeliCook said:

"The greatest specatacle in sports,"

I'm definitely calling it this now.

About how long is all this content supposed to last?

Maybe it's that I'm listening to the Chrono Trigger Endurance Run right now (they fucked up and are repeating the same area as before), but specatacle sounds like a dual tech in Chrono Trigger. Like, you'd unlock Spekkio as a party member, and then you'd have him use one of his techs with Robo's Robo Tackle.

Yes.

Y....yes.

YES.

YEEEEEEEEEEESSSSSSSSSSSSSSS!

FUUUUUUUUUUCK YEEEEEEEEEEEEEEEEEEEEEEEES!

My body...is SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO fucking ready!

At first I was like no way, too much to play. But how can I say no to chain saw wielding panda bear and a giant ball of string?

So this is the first DLC of the 4 you get with the Season Pass?

That looks pretty cool, but I'm done with Saints Row: The Third.

                    That looks pretty cool, but I'm done with Saints Row: The Third.

                   

               

I should probably beat Batman before the 17th than...

Yeah! More Saints Row! :)

Totally psyched for this! Now if I can only motivate my coop partner...

@Rapid said:

So this is the first DLC of the 4 you get with the Season Pass?

The season pass includes: The Nyte Blayde pack, Genkibowl VII, Gangstas in Space, and The Trouble with Clones. The Nyte Blade one was out initially (and is just two vehicles and two outfits), but this is the first of the 'mission' packs.

Seems interesting enough where I may get it, based on the name though it sounds like something I would never buy.

While I love Mr. Genki and going all unethical, I'll probably wait until Steam has another crazy sale when the DLC are discounted. That goes pretty much for all the PC games I own via Steam