Already, THQ is thinking about such digital revenue streams for its top games. Saints Row the Third, a major THQ crime game world debuting on Nov. 15, will be accompanied by about 40 weeks worth of downloadable digital content after the launch.
“We totally change how we keep consumer engaged for a very long time,” Farrell said. “We intend to create an online digital ecosystem that keeps them interested for a year or more.”
That's pretty crazy. If they start cutting tons of stuff out and then charge money for it that's pretty despicable.