I think Sega and Nintendo are becoming incredibly close.
To say that 15 years ago would have been madness, but now, it's far too true. Sega was pushed out, Nintendo was believed to be next. Now, three years after the gamecube, Nintendo is on top of the console market. Sega is supporting them wholeheartedly.
It may have been unintentional on some fronts; they didn't plan Sonic The Hedgehog (360, PS3) to be worse than Sonic and the Secret Rings (Wii). They didn't plan on the Wii version of Sonic Unleashed to be the best in critical reception on some sites. However, they are already making another Sonic game for Wii to continue the Secret Rings series. Sonic games are turning out better on the Wii for some reason.
Other reasons are very intentional; I'm looking at House of the Dead: Overkill on this one. After releasing two arcade light gun ports to test the waters, they are releasing the next game in the House of the Dead series on Wii. It's going to be great, and we all know it. Obviously it fits that the game be made for Wii, but they could have chosen not to make the game, and to ignore the seemingly nonexistent "hardcore" fanbase of the Wii. They decided not to, and a great game will result. We also get Let's Tap! out of this. Bizarre? Hell yeah it is, but what isn't bizarre about a blue hedgehog collecting coins to fight a man with eyebrow problems? Both of these show that they are going for the Wii with their titles. Maybe not all of them (although I'd LOVE to see Condemned 3 with MotionPlus), but with a great deal.
Then, you have their massive publishing support. Madworld and The Conduit are both Sega. The two games that people are arguing over which will be better for Wii in 2009, both Sega. That isn't happening on the other consoles. On them, Sega is a licensed game manufacturer. In fact, the only games that people may be talking about in 09 that aren't Sega are FIRST PARTY NINTENDO, like Punch Out!! and Sin and Punishment 2. It isn't often that first party games are being overshadowed by third party, especially on a Nintendo system.
Why would they do this? Well, there's two reasons I see. The first is that they are trying to fulfill the "hardcore" need on Wii before Nintendo can get to it first. Hell, the HotD trailers all say "The hardcore you've been waiting for!". The second is that they see some kind of hope in them. I don't know how Sega feels now, but they were pissed when Sony entered the race. An electronics dealer would make a game company making consoles obselete. They did with Sega. They failed with Nintendo, because Nintendo has Wii. Maybe they support Wii because they hope to someday drive the electronic juggernauts out of their pockets? End the traditions of buying exclusives and slapping your name on it? Make the grounds fair and equal for all?
Maybe. That, or they wanna make some money. I dunno, I'm tired.
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