I found this game for a tenner and thought there was now way I shouldn't own this game, so I bought it, got on the bus and cracked open the manual... because, why not? Anyways I knew it was an Atlus game, the Square Enix logo is somewhat confusing, but upon reading the manual, I discovered Ubisoft is somehow involved. Page 39, "For Nordic support: Simply go to http://support.ubi.com." 
 
Is this correct? If so what part did Ubisoft play in this games creation/publication?

http://en.wikipedia.org/wiki/Persona_4
 
publisher: AUS (Ubisoft)

Atlus only publishes in Japan and the US.  Europe and other areas are handled by other publishers.  My guess is SE doesn't have a Scandinavian support center and contracted through Ubisoft for support.

As the others have stated, it's a very normal thing that different publishers handle the game in different territories.

This type of cross company publishing isn't unusual.  For example Call of Duty Modern Warfare 2 is published by SquareEnix in Japan. 

Bethesda games getting published by Ubisoft outside of the US still strikes me as weird.

Aye, just found it odd as the GB wiki page states nothing of the sort and lists the only publishers like so:

Publisher(s)

Atlus Co., Ltd. Atlus U.S.A., Inc. Square Enix Ltd. Sony Computer Entertainment Korea

Thanks for the quick replys! Makes a lot more sense that they probably contracted the support out.

A subsidiary of Square Enix Holdings located in London that handles all the marketing and publishing operations of Square Enix titles in Europe and other PAL territories. Many of its titles are distributed by Ubisoft.