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July 20, 2010 – Industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes announce the formation of Silicon Sisters Interactive, a new Canadian video game company that will create games for a predominantly female audience. 
 
 Employing a predominantly female team the developer is working on two projects for PC and mobile platforms.
 
In a press release Gershkovitch said,
 

 “We’re not interested in ‘pinkifying’ games, which is how girl games are typically designed,”. “It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development. Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience.”


 
Kirsten Forbes adds,
 

“The video game industry is experiencing a rebirth of sorts,”. “PC online gaming is up, social networking has become pervasive, and mobile platforms are ubiquitous. Women are adopting games on these platforms in droves. It’s time to get serious about delivering quality games into this burgeoning market.”

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