I personally liked the original Sonic & Sega All-Stars Racing Transformed and still am quite pumped for Transformed.
That doesn't however make me any less confused about why Danica Patrick is a character in the game. Sure, guest characters in games are fine. In fact, Banjo was an exclusive Xbox character in the first one. Wreck-it-Ralph was announced for Transformed recently as well. Banjo is a well known video game character, so he makes sense. Wreck-it-Ralph had it's fair share of Sonic and Eggman in it, so he's fine too. Either way I'm still confused about Danica.
Sega released a trailer and she's driving a weird green car with a ton of branding all over it, most notably the hot wheels logo. So I thought maybe Sega is trying to create awareness for some new Hot Wheels game they're making. That is not the case. So maybe Matel (The creators of Hot Wheels toys) are making a line of Sonic & Sega All-Stars Racing Transformed cars?
No, they aren't. They're making Danica's in game car the "Danicar" available at select retailers though... Also I guess she's going to be driving a car to advertise this game? It's all just really odd.
Apparently there is a third guest character that Sega has yet to unveil. Perhaps we'll get another open wheel racing enthusiast? This just seems like an odd partnership and I thought I would come share my confusion with you all.