Just saw this on Game Informer

Sony has apparently patented a method that allows them to interrupt actual gameplay for several seconds to show you an add. Whether they actually plan on doing anything with it is unclear for now. However, there are (paper thin, thread bare) rumours that Sony will announce a deal with OnLive at this year's E3, possibly allowing them to offer free (trial) versions of their games to customers that have ads in them. A practice that is very commonplace in the Android Marketplace for example.

This is an actual illustration from the patent that demonstrates how this would work in practice.

The idea seems incredibly offensive at first glance, but I really doubt that they would dare put this in $60 retail games. If they do, we are all fucked.

Sony is totally schizophrenic about consumer-friendliness.

Evidence A: Home console disc-based games are 100% region free

Evidence B: Proprietary memory sticks for their portables.

Now put BEST BRAND SODA! into one of those categories ...

Already a thread on this.

@B0nd07: Ah, my apologies. No idea how I missed that.