Mentioned in this article about THQ:
http://www.gamasutra.com/view/news/172036/THQ_sold_UFC_license_after_failing_to_break_even_on_it.php
THQ will focus now on breaking even on a title-by-title basis by releasing low-cost triple-A titles, such as Obsidian Entertainment's South Park: The Stick of Truth, which will release next March.
South Park requires a relatively smaller investment than other titles due to its simple animation. That project's break-even point is also 2 million units, though the publisher believes it can sell well above that, THQ told Pachter.
A "smaller investment," they say. Do they want another Kingdoms of Amalur?
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