Alright I'm going to try and word this better for the morons/fanboys that don't seem to understand what I was getting at.
Paying for a cd key for a successful game after a free trial is fine. I did it with World Of Warcraft. Paying for a cd key for a game that is going to be f2p in six months is just dumb. Ea is on record saying they are looking into a f2p model. Anyone with a brain knows that the current business plan they have is not working and it is just a matter of time before it goes free to play. Paying a sub fee is understandable but if you need a larger player base then why wouldn't you just let players buy a time card after they hit level 15?
AGAIN! I only feel this way because it is just a matter of time before the whole thing becomes some form of free to play. As Jeff has said, they have sold all the retail copies they are going to. At this point the should take my $15 that I was willing to fork over with a huge smile on their face, as not many people are giving them money.