Lol'd at 'negative reputation being administered to the game', good job. The bad word of mouth and nosediving subscription numbers couldn't possibly be a result of the game not being very good - it must be trolls.
Also, I should point out to people that EA and Bioware have always stated that the game would remain profitable and viable at 500k subscribers. Unfortunately, because of the reaction of idiots and trolls on the internet (many of whom have probably not laid a single finger on this game in the first place), the negative reputation being administered to the game is pushing them to look at the free-to-play option. EVEN THEN, it's not like free-to-play is a bad thing. DDO is an excellent MMO that has THRIVED because of the free-to-play model, as is LOTRO. It's already looking like Tera and Rift are considering that route as well, and a lot of it is because that's just where MMOs are heading.
When you see many free-to-play games being successful and pulling the numbers they pull, it's impossible for most games to even try to exist in the subscription model against WoW. If anything, the WoW killer that everyone has been talking about for ages...is free-to-play. We know that Blizzard's subs are bleeding, and we know that Mists of Pandaria is their reaction - to try and pull people back in with these promises of "oh, it's going to be like vanilla and BC, it's going to be what you want it to be". Ya know, the same promises they made about Cataclysm...and then went back on.
Just some food for thought.
Yes a lot of failed subscription MMOs have become successful as "F2P", and it's only a matter of time before failing subscription MMO TOR is forced to go that route and take their chances. I think EA were hoping for a bit more than that from their massive flagship project though. It'll be an admission of defeat and another embarassing loss of face for them as a company when they do have to go F2P.