After playing the demo since SF3 launched, I finally decided to buy it. However to my dismay the key for unlocking the full game appears to be missing. I tried using the search bar and tried unlocking it from within the demo, but all I was greeted with was a message telling me that there was nothing to buy. So I'm wondering, is this is a UK store problem or is every SCEE territory affected? 
 
I was so looking forward to making a complete tit of myself online. Which I may have inadvertently done right here depending on how this turns out.

  I was so looking forward to making a complete tit of myself online. Which I may have inadvertently done right here depending on how this turns out.

Your probably right. I knew I should of bought it before the update, oh well.

EU is not just about the uk i remeber people bitching about trenched not being out in europ  
It was out in the Norwegian xbox store so i guess Norway is not a part of europe? 
 
SF3 on psn works fine here in Norway  

@GentlemanlyGentleman: search for street fighter III (3 capital i's) it should come up