TERA: The Exiled Realm of Arborea is a free-to-play, action-style MMORPG, developed by Bluehole Studios in South Korea using Unreal Engine 3. It was localized for English audiences by En Masse Entertainment of Seattle.
Oh you are correct. Depending on the exact version of the physical box, you can get a mount and other goodies. I am not sure if you can get the "Founder Status" though redeeming it way after the switch to F2P.
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