Does Anybody Actually Like This Box Art?

#1 Edited by Nonused (221 posts) -

I mean, I get it. It's supposed to be all government-keeping-secrets-from-the-people-ish, but enough's enough. They've molested the cover with censor bars. It's like someone smeared eyeliner over a movie poster and called it a day. It doesn't even make sense contextually. What could possibly be lurking in those specific corners of the cover that must be kept on the down-low?

I dunno. Maybe I'm just crazy.

#2 Edited by BisonHero (7021 posts) -

@nonused: But Black Ops 1 and 2 sold really well.

#3 Posted by Coafi (1495 posts) -

I like it because it's different, that doesn't mean it's good. It could use some improvement like, having the current design be on a slip cover and when you take off the slip cover it reveals the whole thing. And underneath the black bars there are ALIENS!

#4 Posted by mlarrabee (3057 posts) -

It's not genius, it's not pretty, but it's unusual and it'll stand out on a shelf a bit better.

#5 Posted by Strife777 (1612 posts) -

@coafi said:

I like it because it's different, that doesn't mean it's good. It could use some improvement like, having the current design be on a slip cover and when you take off the slip cover it reveals the whole thing. And underneath the black bars there are ALIENS!

All of this. It's different, so I'm all for it.

The slipcase idea is pretty good.

#6 Posted by Quid_Pro_Bono (323 posts) -

Better than orange and blue with CHIN DOWN, EYES UP

#7 Posted by Ares42 (2794 posts) -

Hard to say without having the actual case, but ye it's not great. Not aggrivatingly bad or anything, but it's to the point where there's not enough art to catch your eye in any way. I'd say the problem is more that at a glance it doesn't even look like it's supposed to be redacted, it's just a lot of black. The amount would've been fine if they did a better job displaying it. I'd say thinner lines (and probably more) with seperation between them, and a few words spread here and there would make it much more impactful.

Actually, after looking at it way too much it dawned on me that they're actually not redacting any text, it's just supposed to be censoring the picture. Which makes the whole black marker thing just confusing. It also seems like a really stupid idea, "let's censor everything interesting in this picture, that way it'll look really interesting".

#8 Posted by BisonHero (7021 posts) -

@ares42: Yeah, the part where it isn't redacting any text is really stupid. Black marker would be used to strike out words or entire sentences, which there aren't many of on game cover art, so this whole concept has a fairly significant uphill battle.

@coafi said:

I like it because it's different, that doesn't mean it's good. It could use some improvement like, having the current design be on a slip cover and when you take off the slip cover it reveals the whole thing. And underneath the black bars there are ALIENS!

Yeah, that's a much better idea, at least in terms of cool presentation.

#9 Edited by falserelic (5407 posts) -

Looks ugly got to be one of the worst box arts I've seen this year.

#10 Edited by BeachThunder (12391 posts) -

Personally, I think it's ██████

Online
#11 Edited by JasonR86 (9723 posts) -

I think it looks kind of cool. What the fuck else would they put on there? A dude with a gun?

#12 Posted by jking47 (1247 posts) -
#13 Posted by Sterling (2695 posts) -

I've never understood why people care so much about cover art. Its the game that really matters. Why do you care so much about what the box looks like?

#14 Edited by TheHT (11767 posts) -

I like it.

#15 Edited by OurSin_360 (947 posts) -

Bad use of negative space, i have no idea what i'm supposed to look at.

I like the idea though, i think just having a document would have been better though. (obviously nobody would do that for a video game though).

@quid_pro_bono looks like he's doing the bad ass pose into another camera

#16 Edited by Video_Game_King (36272 posts) -

@nonused said:

They've molested the cover with censor bars.

Show me where on the doll they put the bars.

#17 Posted by Fearbeard (834 posts) -

Looks ugly as hell to me. I like the idea, but they went overboard on the black redaction lines.

#18 Posted by Castiel (2731 posts) -

That is one fugly cover dude. I know people say that the cover doesn't mean much as long as the game is great, which I agree with to a certain degree, but come on. It's like they are not even trying anymore seeing as 90% of all game covers are downright ugly.

The idea is fine, but the execution is terrible.

#19 Posted by OllyOxenFree (4985 posts) -

As a graphic design expert with a degree, it looks atrocious. Who is the person(s) responsible for this? Can the company get their money back? Did they hire somebody's cousin to do this piece of "work"?

#20 Posted by Hunter5024 (5959 posts) -

I like it in concept.

#21 Posted by gaminghooligan (1483 posts) -

I really like the idea, but I think the redacting went a little overboard. Looks like the image underneath could have been pretty cool on its own.

#22 Edited by MentalDisruption (1670 posts) -

The idea is cool, but the end result doesn't look that great. I do like the steam image for the game in my library though. It's basically just a profile of the guy with a censor style thing cutting the eye area of his face out. Much smarter use of this censored style in my opinion. Keeps the same mysterious vibe without having to blackout a good chunk of the image.

Looking at it I get the feeling that they struggled between having too little blacked out resulting in the idea not getting across properly to people who don't know this is supposed to be a hush hush classified thing, and having so much blacked out so that the point is obvious but the image itself looks kind of bleh as a result.

#23 Posted by Elwoodan (874 posts) -

Yea, I liked the whole -REDACTED- style they have been going with in the marketing, but the cover is a bit much, would have been better off showing the character from the front, and just blocking out the eyes/crazy alien watch he is probably wearing.

#24 Edited by Pudge (921 posts) -

I play on PC so I haven't seen this before right now. Looks crappy. The Steam Grid icon pulls it off better IMO.

#25 Edited by TruthTellah (9468 posts) -

I ███ it.

#26 Posted by supamon (1334 posts) -
#27 Posted by Tennmuerti (8174 posts) -

@pudge said:

I play on PC so I haven't seen this before right now. Looks crappy. The Steam Grid icon pulls it off better IMO.

This.

#28 Posted by Rick_Fingers (523 posts) -

They just designed the Game of the Year edition early and then redacted all the "THIS GAME IS FUCKING AWESOME! - IGN"

#29 Posted by EarlessShrimp (1681 posts) -

Personally, I think it's ██████

Declassified Version: Stupendous!

#30 Posted by jimmyfenix (3859 posts) -

Remember Booker with a Shotgun ? Its fine!

#31 Posted by Pudge (921 posts) -

Remember Booker with a Shotgun ? Its fine!

At least with that you could tell it was a video game where you shoot things. This? I'm not so sure.

#32 Edited by themangalist (1747 posts) -

i am totally baffled as to how the design even passed through. It covers up half the cover with nothingness. It makes no fucking sense aesthetically/visually.

#33 Edited by Mrsignerman44 (1100 posts) -

Personally, I think it's ██████

This is the best post I've seen in a long time.

#34 Posted by probablytuna (3822 posts) -

They should've redacted the M rating and the 2K logo as well.

#35 Posted by Irvandus (2878 posts) -

@probablytuna: Yep. It's neat but they should have gone all the way with it.

#36 Edited by crusader8463 (14428 posts) -

As a PC gamer I must ask what is this box art thing you speak of? Even if you get a physical box the front/back don't matter since all you will see is the spine when it's on the shelf. So how does the spine look?

#37 Posted by Hector (3378 posts) -

I could care less about the box art. I hope the game is good. I haven't pre-ordered it or anything waiting to see what people have to say about the final product.

#38 Posted by 2HeadedNinja (1765 posts) -

I like it in theory, they just overdid it a little on the bottom half.

#39 Posted by TheManWithNoPlan (5977 posts) -

It looks fine to me.

This edit will also create new pages on Giant Bomb for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.