These surrogates trying to sell the game look like deer staring into headlights. They're trying to sell a really really great MMO from 3 or 4 years ago. TOR has done story. GW2 has changed pricing and fundamental tropes. WoW dominates with scope of content. I see a lot of subject changing, obfuscating, and agreeable "of COURSE we will have that..." material but very little confidence.
I don't have a point per say, but I think it's interesting to talk about a marketing campaign like this that rather transparently seems to be fighting an uphill battle. TES Online seems like a victim of itself.