THQ Announces Its Own Partner Program

Posted by BradNicholson (812 posts) - 2 years, 11 months ago

Left 4 Dead 2 is a game about zombies. Also, EA Partners published it.

Red Faction: Guerrilla and Darksiders publisher THQ has announced the launch of a new business unit (or scheme) this morning that appears to be something like EA's co-publishing arm EA Partners. The unit--which will be led by ex-IGA publisher relations VP Tim Walsh--is called THQ Partners, and like EA Partners, THQ aims to provide "select developers and publishers" access to a worldwide publishing pipeline.

“I’m looking forward to working with a select number of world-class developers and publishers to distribute their great games through our global network," Walsh said in a statement.

No partnerships under the new unit were announced this morning, but assuming THQ Partners is like EA Partners, we'll see a smattering of both large and small third-party developers eventually join up with THQ in order to get their products into our sweaty hands. EA Partners, for example, has published Valve's uber-successful Left 4 Dead series but it is also poised to put out indie developer Hothead Games downloadable DeathSpank.

There's nothing too funny about this kind of business, but I did just e-mail Walsh asking what his favorite kind of sandwich is and inquired about his bench press max. I'll let you know when I know.

#1 Posted by BradNicholson (812 posts) - 2 years, 11 months ago

Red Faction: Guerrilla and Darksiders publisher THQ has announced the launch of a new business unit (or scheme) this morning that appears to be something like EA's co-publishing arm EA Partners. The unit--which will be led by ex-IGA publisher relations VP Tim Walsh--is called THQ Partners, and like EA Partners, THQ aims to provide "select developers and publishers" access to a worldwide publishing pipeline.

“I’m looking forward to working with a select number of world-class developers and publishers to distribute their great games through our global network," Walsh said in a statement.

No partnerships under the new unit were announced this morning, but assuming THQ Partners is like EA Partners, we'll see a smattering of both large and small third-party developers eventually join up with THQ in order to get their products into our sweaty hands. EA Partners, for example, has published Valve's uber-successful Left 4 Dead series but it is also poised to put out indie developer Hothead Games downloadable DeathSpank.

There's nothing too funny about this kind of business, but I did just e-mail Walsh asking what his favorite kind of sandwich is and inquired about his bench press max. I'll let you know when I know.

#2 Posted by CyleMoore (488 posts) - 2 years, 11 months ago

ccool

#3 Posted by Diabloshadow (263 posts) - 2 years, 11 months ago

damnn

#4 Posted by LincoIn (250 posts) - 2 years, 11 months ago

EA Partners has kicked ass so far, glad to see THQ add a little competition to the mix.

#5 Posted by Milkman (13972 posts) - 2 years, 11 months ago

I really doubt THQ Partners is going to be as successful as EA Partners. Not only is EA about a 10 times larger than THQ, the level of quality in their games is exponentially better than THQ.

#6 Posted by RandomInternetUser (6779 posts) - 2 years, 11 months ago

Nice, THQ has really impressed me in the last year or so. They've put out really good games and now they're doing this. Pretty awesome.

#7 Posted by RenMcKormack (1027 posts) - 2 years, 11 months ago

I like the idea of these partner programs. I am actually very curious about whether there is any collective bargaining ability between THQ and the partner once a company/developer/publicser has become a partner. Otherwise I guess it is more for startegic reasonas of solidifying IP under a big banner like THQ with the money/size to publicize it etc. I guess what I am saying when you are a partner are you treated like an employee with benefits or are you still basically a contractor.

#8 Posted by buzz_killington (3532 posts) - 2 years, 11 months ago

THQ does not have the same "reach" as EA, and I doubt that this program will be successful.

#9 Posted by Bionicicide (1213 posts) - 2 years, 11 months ago

Always got to have the fallback guy.

#10 Posted by Blueblur1 (332 posts) - 2 years, 11 months ago

"Business unit (or scheme)"

LOL. Nice one, Nicholson.

#11 Edited by MeatSim (9287 posts) - 2 years, 11 months ago

These are the most important questions you should ask everyone really. Whats their favorite sandwich and how much do they bench.

THQ

THQ Inc. (Toy Headquarters) was a global American developer and publisher of video games.

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