" @TheHBK: I don't care for Rico either, but Drake is almost surely more man than you are. "

The UK version doesn't have the PSN bar at the top but felt it needed a slightly annoying circular icon (and furthermore it's printed, not a sticker) in the middle of the boxart, it kinda spoils it somewhat, but all is forgiven when you take the disc out of the box and play it. 
 
google hasn't thrown up any images of it yet, and I cba to take a photo of my copy....

" The new boxart is better in every way than the last one.
 
But it's stupid doing it halfway thru a generation.
 
@wackojackman said:

" silly idea to start a whole forum moaning about ... box art... i predict a lot of banter and insults coming your way "

What? Box art is a very important part of the game! It directly determines sales, and it is the last thing you see before buying the game, and manipulates your mood from the walk from the shelves to the counter. A good boxart will make you happy, but a bad box art would make you have second thoughts on buying it.  Not only that, box arts are the main way of telling what a game is about to the majority of the gaming populace. If you can't tell what the game is about, and if you don't like it, chances are, there is no way you are going to buy it short of going online and seeing what the game is about (which is very hard to do, and only a very very small amount of people do). "

" @Willy105 said:

" The new boxart is better in every way than the last one.
 
But it's stupid doing it halfway thru a generation.
 
@wackojackman said:

" silly idea to start a whole forum moaning about ... box art... i predict a lot of banter and insults coming your way "

What? Box art is a very important part of the game! It directly determines sales, and it is the last thing you see before buying the game, and manipulates your mood from the walk from the shelves to the counter. A good boxart will make you happy, but a bad box art would make you have second thoughts on buying it.  Not only that, box arts are the main way of telling what a game is about to the majority of the gaming populace. If you can't tell what the game is about, and if you don't like it, chances are, there is no way you are going to buy it short of going online and seeing what the game is about (which is very hard to do, and only a very very small amount of people do). "

Very well said.  How did any of us buy games before the internet?  I sure as hell didn't have money to subscribe to magazines as a kid.  I was only a fan of the ninja turtles and when I saw this as a kid, i knew this game would be the shit. 

So today, you would think I need to get uncharted because it is a good game, but imagine if on the box you just saw Drake sitting in a chair, drinking a beer like at the beginning of the game?  You would at least think about it.  The way games are present are an important part of the game business, hence why people do it and put a lot of time into it.  Just like how they put time and money into making sure they get a good title. You guys might like to sound snappy saying, who gives a fuck, but a lot of people do give a fuck.  Otherwise, we might as well buy games from a yellow sleeve a la gamestop and be done with it.  Hell, even arcade and PSN games have "box" art. "