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Posted by Zapato

wow

Posted by AbbaCuus

Pure awesomeness.

Posted by Addfwyn

amazing

Posted by General_D23

 
This was pretty awesome.

Posted by El_Derrico

great

Posted by KillerEwok

In my opinion, Kevin Butler alone made the Sony Presser the best of E3 2010.

Posted by FesteringNeon

Kevin could lead a revolution
Posted by Brake

My favorite moment of E3 by far!

Online
Posted by Stealthmaster86

This was THE best part of the press conference.

Posted by TheHT

great part of the conference, or greatest part?

Posted by LeonsHell

Who the hell is Kevin Butler and, why does he make me want to hit him until I can't hit him any more.

Posted by Fjordson

Kevin Butler was one of the highlights of this entire E3. The Stephen Colbert of video games.

Posted by Sil3n7

My sources are saying it cost 775 million for Butler to make an appearance.

Posted by Addfwyn
@Branthog: Marcus is for PSP, not PS3. 
 
@LeonsHell: Kevin Butler is the center of Sony's new ad campaign for like the last year, he's been immensely successful.  The character may be lost on you if you aren't familiar with the ads though.
Posted by Axelums

YES! This was awesome.

Posted by JasonDaPsycho

My mind was blown.

Posted by Dustpan

Kevin Butler is the Bruce Campbell of video games.

Posted by LeonsHell
@Addfwyn said: 
@LeonsHell: Kevin Butler is the center of Sony's new ad campaign for like the last year, he's been immensely successful.  The character may be lost on you if you aren't familiar with the ads though. "
Fair enough.
Posted by Tarsier

lol wow i might buy a ps3 just because of this.

Posted by Octaslash
"And though we may pledge fanboy allegiances to different flags, deep down inside we all serve one master. One king. And his name is gaming, FOREVER MAY HE REIGN!"
 
I just got an erection and huge case of cutis anserina.
Posted by bigcess

Lol, Fresno sucks.

Posted by dudeglove

It got a bit cheesy towards the end, but it was the best thing at the conference. Descended into the home shopping channel afterwards though :(

Posted by ShaunassNZ

That was... cool. I'm sad I don't have a PS3 yet.

Posted by TomA

I am actually seriously considering buying a PS3 now

Posted by Ratfoot

Preach on brother!

Posted by Maiko

"Ridiculously huge TV in a tiny 1 room apartment?" Damn, I need to catch up!

Posted by simian
@LeonsHell said:
" @Addfwyn said: 
@LeonsHell: Kevin Butler is the center of Sony's new ad campaign for like the last year, he's been immensely successful.  The character may be lost on you if you aren't familiar with the ads though. "
Fair enough. "
He's not particularily funny (only seen the ads a couple times, whic also aren't very funny)... I got a whiff of 'over the hill' Jack Black at one point... Sadly enough I think Joel McHale was funnier and his act could have been done over the phone.
Posted by benverboeket

Fuck. Yes.

Posted by face15
@Branthog said:
" Also, why don't real CEOs ever have that kind of charisma and performance? You'd think along the way climbing the ladder, they'd pick that skill up."  
Two words: Jack Trenton.
Posted by Radar

This alone won me over. Well played, Sony. 

Posted by gunslingerNZ
@dudeglove said:
" It got a bit cheesy towards the end, but it was the best thing at the conference. Descended into the home shopping channel afterwards though :( "
Really? After that they started showing all the awesome games and made some shocking announcements. I'm pretty sure the Valve announcement came after Kevin Butler.
Posted by FinalDasa

I see everyone else seems to like this. 
But I thought this was horrible.  
They payed an actor, to act like he enjoys video games and cares about a fake PS vs. Xbox beef. 
Some writer writes a decent, all fan service, nerd speech and he delivers it well. 

Moderator
Posted by Kajaah117
@JustTheDoctor said:
" Kevin Butler is the Bruce Campbell of video games. "
I was thinking Colbert, but hell yeah Bruce Campbell!
Posted by darkdragonsoul99

I have a 50 Inch 1080p TV and I still live with my parents lol 

Posted by Rowr

Geek's sure are impressionable about who they think is cool.

Posted by IesuNoel

That... Was... EPIC!
Posted by Mnemoidian

Kevin Butler, VP of Awesome.
 
Was a bit worried how'd he'd finish the "We all serve one Master, one king, and his name is..." - bit, but... very well handled ;)

Posted by osufan21

Sony Wins.

Posted by Nilazz

This was the most awesome thing about E3, I don´t even own a ps3 myself but Kevin Butler on the stage was enough for me to enjoy the whole thing, well that and of course Gabe Newell saying some words he I bet he never would.
Posted by Chris2KLee

It was a good job, and I am glad he could pull it off live. I really how he stays on for awhile, Sony needs a fun PR character to fix their image. The Marcus character looks promising to, but I like that actor from 30 Rock so maybe I'm biased.

Posted by Teaspoon83

Great job on his part. I may not own a PS3 but I look forward to each of his advertisements. Clever with hints of silliness. Loved this speech.

Posted by Lazyaza

That was pretty funny and awesome.

Posted by Devil240Z

To the haters, get the stick out of your butt and let us enjoy the awesomeness that is KB. We know he isn't real, so damn what. 

Posted by Addfwyn
@FinalDasa:  
What's the big deal that he is a PR Rep/Actor, of course he is an actor.  When I watch movies, I don't think that there really is a Batman out there saving the world from crime, or that there's giant blue catpeople on another world fighting humanity. 
 
Just because someone is an actor, they can still be very much enjoyable.  
Posted by JoeyRavn

That was awesome. I still couldn't care less about the PS3 and the Move, but that was AWESOME.

Posted by iGaboru

Kevin Butler is the best marketing thing Sony has pull off in a looong time.

Posted by Overwatch

This is, without a doubt, THE very best moment of this year's E3. Truly epic.

Posted by MisoRonery

He is as fake as all the people who dislike him make him out to be.  That doesn't stop him from being a lovable lie to me.
 
I own every modern system, and could give a fuck about PR people, or system wars, but I'll be damned if that guy doesn't put a smile on my face.

Posted by apoptosis61

he is like acting and not feeling it.....

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