251 CommentsRefresh
Avatar image for zalasta
Posted By Zalasta

I too am pretty disgusted by that press kit, such a waste when 90% of the "packaging" just went straight to the trash.  I don't care how good the game might be, my money won't go to a studio that would waste resources on a stupid publicity stunt.

Avatar image for carlos1408
Posted By Carlos1408

10/10 for effort and creativity lol. Meat, quite fun. Super unpractical though. I don't think anyone is crazy enough about the game yet to appreciate going through that hassle.

Avatar image for assassinofsouls
Posted By AssassinOfSouls

Dumbest idea i've ever seen thats just gross

Avatar image for thechaos
Posted By TheChaos

Havin' a bad day there Jeff?

Avatar image for spartan1017
Posted By spartan1017

who thought that sending meat to journalists as a pr promo was a good idea?

Avatar image for drtybstrd
Posted By drtybstrd

 Mailbag is the best show on this site TBH.

Avatar image for cylemoore
Posted By CyleMoore

that is just fucking nasty.

Avatar image for haze
Posted By Haze

That has to be the stupidest damn press kit I have ever seen in my life. Who came up with it, the Dantes Inferno PR team!

Avatar image for lydian_sel
Posted By Lydian_Sel

Ew man. Video game companies have the weirdest press kits ever.

Avatar image for supersambo
Posted By SuperSambo

Note to self: Never send Jeff bad meat.

Avatar image for rodiard
Posted By Rodiard

WTF man, gross.

Avatar image for jbrighty
Posted By JBrighty

rofl awesome! creepy mail indeed, i love jeffs reaction.

Avatar image for tordah
Posted By Tordah

That was pretty nasty. Doesn't change my excitement for the game though!

Avatar image for capum15
Posted By Capum15

That was pretty a interesting idea.
Though I would've kept the casings.

Avatar image for izaak
Posted By Izaak

Marketing is constantly getting grosser. 

Avatar image for innovacious
Posted By Innovacious

Been a while since there have been mail bag videos, then they all come at once. Thats a good thing, btw.

Avatar image for nux
Posted By Nux

Note to developers never send jeff meat.
Avatar image for fwylo
Posted By fwylo

Jeff looks like he's losing weight.

Avatar image for gbrading
Edited By gbrading

"I'm so bad at opening boxes." You evidently need Dr. Freeman's help. Him and his friend the crowbar. 
In the future, it will be mandatory to send all marketing information packed into ground meat. Seriously, whoever was in the viral marketing office that day didn't have their head on properly.
Avatar image for the_atomic_dumpling
Posted By atomic_dumpling
@Izaak said:
" Marketing is constantly getting grosser.  "
The games, too, so it's only logical.
Avatar image for slyely
Posted By slyely

I thought that was pretty good. Ground Jeff. No matter if people like it or not, it caught some attention. Just hope the after-party does not try to serve the guests pieces of meat named after each guest...or maybe they should. lol

Avatar image for wwfundertaker
Posted By wwfundertaker

Was that really real meat? 

Avatar image for ironscimitar
Posted By IronScimitar

A dev sends me a box filled w/ rank meat w/ some bs shell casings in it, best believe im  visiting their booth at E3.  Im tossing that foul meat back at them. What a waste. 

Avatar image for lightsoda
Posted By lightsoda

How come there's so many mailbag vids all of a sudden?

Avatar image for duketogo
Posted By DukeTogo

Press kits are becoming more and more infuriating.  Between really cool stuff that people would want and is almost impossible for them to get, and really stupid stuff like this, it just seems like pandering and borderline bribery.  Realize that those stupid meat packs were sent out to dozens of press outlets.
The MK thing turned out to be a pitch for a movie according to Jeri Ryan, not official, just a well-produced vignette with some favors from actors and some old sets.  You'd be surprised how much you can get away with from knowing some people with access to current productions, letting you piggyback your own stuff on a set for another project.  Those helicopters were CG btw, pretty common practice nowadays.

Avatar image for chapman12
Posted By chapman12

no offense giant bomb i love this website and you guys but you get free stuff in the mail and always seem pissy and tired of it and i know this mailbag was gross but cmon its FREE
Avatar image for machofantastico
Posted By MachoFantastico

While I want that press kit to seem awesome, I actually think it's a pretty awful thing to send out to the press. 

Avatar image for zimbo
Posted By Zimbo

hmmm, better hope no one looks in the trash if they are going to find meat and bullet casings in it. :P

Avatar image for dudeglove
Posted By dudeglove

Dude, meat? WTF?
Actually, wait, I remember getting emails ending up in my spam advertising Texas T-bone steak through the mail. No seriously.

Avatar image for the_atomic_dumpling
Posted By atomic_dumpling

For GTA 5 rockstar will send them some meth and a hooker.

Avatar image for godlyawesomeguy
Posted By Godlyawesomeguy
@fwylo said:
" Jeff looks like he's losing weight. "
Avatar image for the_crowd
Posted By the_crowd

I love how you guys do not pay any further attention to Bulletstorm and talk about MK. :-D

Avatar image for jackijinx
Posted By JackiJinx

I was just seeing Jeff dig his hands into the meat and thought, "Why isn't he getting Matt to do this?" Glad the thought eventually came.

Avatar image for mcdayman
Posted By McDayman

So are we to think they shipped Jeff a package of his own meaty remains?  Also he was in the army?

Avatar image for phanthomas
Posted By PhanThomas

Looks like the Bulletstorm guys saw this videos also ^^

Avatar image for CastroCasper
Posted By CastroCasper

That's a pretty fucked up intern job.

Avatar image for tiago
Posted By Tiago

Finger licking good.

Avatar image for narcolepticbat
Posted By NarcolepticBat

leathermen unite

Avatar image for globox82
Posted By Globox82

 ORIGINAL my ass! They took things from other games, like Mirrors Edge, etc. Still cool game

Avatar image for turtlespenguins
Posted By turtlespenguins

should've saved the meat and thrown it at their booth

Avatar image for ahoydizzle
Posted By Ahoydizzle

I wish i worked for Giantbomb. Those offices look like a pretty cool place to work.

Avatar image for eduardo
Posted By eduardo

What a terrible marketing campaign...

Avatar image for darkjester74
Posted By darkjester74

That is disgusting.  That game deserves to have its score docked as a lesson.  Ugh.

Avatar image for noccee
Posted By Noccee

Goddamn awsome!

Avatar image for drakesfortune
Posted By drakesfortune

Razor blade.  That's how you open a box.  Pushing is also a bad, and dangerous way to do it. 

Avatar image for killerkahuna
Posted By KillerKahuna

You guys it's a pitch for Warner Brothers to make a real movie isn't it ? They better make it :D

Avatar image for stargate174
Posted By Stargate174

Just heard about that Mortal kombat mini movie thing. I will have to go check it out looks neat:P

Avatar image for rmills87
Posted By rmills87

LOL a fucking Saw puzzle!

Avatar image for nikopeters
Posted By nikopeters


Avatar image for max_hydrogen
Posted By Max_Hydrogen

USB key in meat: Great idea on paper...

Man, I miss the old Bombquaters.