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Mario Kart's Weird Mercedes-Benz DLC Arrives on August 27

At least it's a reason to turn on Mario Kart again? Because that game is rad?

Aug. 6 2014

Posted by: Patrick

In This Episode:

Mario Kart 8

70 Comments

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natto

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Sure, why not?

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Sarumarine

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Ideally I would want Bowser's sick cadillac from Super Mario 3D World. The badwagon gets close but it's not the same.

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thejke

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New cars are fine, but what I really want are some more tracks.

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jeffgoldblum

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This is hilarious.

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ADAMWD

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I'll give them as much money as they want for new tracks.

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MocBucket62

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Glad that the West is getting this crazy DLC, but I was hoping the trailer could tease new courses and new characters for DLC.

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OregonTrail

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So many thoughts while watching this:

  • How did this deal go down?
  • Who paid who?
  • Did no one get paid at all?
  • Did Nintendo have to demo the car models before Mercedes signed-off on this?
  • Has Nintendo ever done a "real-world" brand cross-promotion before?
  • How do the Mario Kart purists feel about this?
  • How many years will it be before this looks extremely ridiculous and dated?
  • How do the Mario Kart designers, producers, and product leads feel about this?

The only words that actually came out of my mouth:

"This is fucked up"

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Sergotron

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Ok, that is pretty out there.

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tyxja

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This bums me out a bit.

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uberexplodey

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Edited By uberexplodey

I hope this Mercedes dlc for Mario Kart inspires more people to jump their luxury vehicles off ramps. Fuuuuucking crazy.

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billymaysrip

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From an ad sense, what are Mercedes Benz thinking? How many people who play Mario Kart on the Wii U will be inspired to go and buy a Mercedes Benz? Two or maybe even three? I wonder what kind of skulduggery Nintendo did to convince them that the Wii U has a huge consumer base. Or maybe an exec at Mercedes loves Mario Kart...

Whatever, this is the kind of dumb thing I love. The W25 Silver Arrow looks pretty cool, and it looks like the car from Monopoly.

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King9999

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The DLC is also coming with game updates, like the ability to display the map on the TV.

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soulcake

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Mario sold his soul to a German devil. Still i always thought Mario was more of a Fiat guy then a Mercedes one.

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LucidDreams117

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Yeah... for a Mario Kart I already dislike because of the car customization, and non pick up and play attitude, I don't think ill play this.

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Rotnac

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Would not be surprised to start seeing a trend of kids throwing banana peels and such at Mercedes-Benz vehicles.

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TheTerribleFamiliar

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There are many "weird" postings from Patrick today :)

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stewmull

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Edited By stewmull

They didnt included their actual super/hyper car the SLR?

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Brendan

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So weird that all the ads for this are fronted by the Mercedes GLA, since it's not a halo products, and nothing like the kind of sportier models that would actually make sense in a Mario Kart game.

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Eribuster

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@luciddreams117: You dislike the car customization because it's there or because you have to go through it? For every fresh boot of the game, the parts default to the standard kart so people can just button through that quickly. However, that sounds like it will change in the next patch as there's a note that the last customization will be saved.

Anyway, seeing how stupid and cute the Mercedes cars look is making me want to see other cars get similar treatment.

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frobie

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frobie  Staff

Hover wheels confirmed in future Mercedes productions.

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Chicken008

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The commercial that came from this deal was pretty funny.

Has Nintendo ever done a "real-world" brand cross-promotion before?

Pikmin 2 had several.

Mike Tyson's Punch Out!!, if that counts

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ninkendo

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Don't forget this DLC is free and included in a much larger patch that's coming that day which includes various tweaks that includes adding a map to the TV for those of us who play with the Pro Controller, a Records Screen with total coins collected, online win/loss records outside of those on your friend list, characters selection rates, improved online stability....AND MOST IMPORTANTLY making "Next Race" the first option in the menu after finishing a race in GP instead of "Watch Replay".

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Luck702

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Well, this seems shameless.

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PolyesterPimp

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if this trailer had the Luigi death stare i would've gone out and purchased a wii u... alas it did not and i shall not. GOOD DAY KIND SIR

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Shaanyboi

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It's free and coming with an update, so whatever

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aCTito

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I just feel icky watching this...

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Zlimness

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Edited By Zlimness

@brendan said:

So weird that all the ads for this are fronted by the Mercedes GLA, since it's not a halo products, and nothing like the kind of sportier models that would actually make sense in a Mario Kart game.

The GLA is probably the model they want to market to the audience that Mercedes thinks plays Mario Kart. A Mercedes mini-SUV sort of thing might be the next for these 4 random people, maybe?

No Caption Provided
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JayDubya

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Mario Kart: the real driving simulator

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afterland

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@ninkendo said:

....AND MOST IMPORTANTLY making "Next Race" the first option in the menu after finishing a race in GP instead of "Watch Replay".

Mother of God why didn't they do this in the first place?!

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ironscimitar

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shots fired at Gran Turismo.

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deactivated-5f8907c9ada33

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I'm more excited about the updates than the DLC lol.

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deactivated-62a216db3532b

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No Caption Provided

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Efesell

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This is beautifully weird.

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spraynardtatum

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Edited By spraynardtatum

I don't think I ever stopped playing Mario Kart 8. It's incredible.

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JasonR86

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Who is this for?

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JuggaloAcidman

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Can we just skip this shitty dlc and get more tracks and characters please!

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Wargarbler

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I AM LARGELY INDIFFERENT TO THIS!

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selbie

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Now the Luigi stare makes sense...

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Cuuniyevo

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fox318

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Edited By fox318

@zlimness said:

@brendan said:

So weird that all the ads for this are fronted by the Mercedes GLA, since it's not a halo products, and nothing like the kind of sportier models that would actually make sense in a Mario Kart game.

The GLA is probably the model they want to market to the audience that Mercedes thinks plays Mario Kart. A Mercedes mini-SUV sort of thing might be the next for these 4 random people, maybe?

No Caption Provided
No Caption Provided

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Kerned

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I'm just glad that Mario is finally at a point in his life where he can afford a Mercedes. Not the car I would pick, but more power to him!

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Edited By DeF

@jasonr86 said:

Who is this for?

ask mercedes. it's free so it hurts nobody at least.

So many thoughts while watching this:

  • Has Nintendo ever done a "real-world" brand cross-promotion before?
  • How do the Mario Kart purists feel about this?

The only words that actually came out of my mouth:

"This is fucked up"

I can answer those two:

1) not sure if you count this as cross-promotion but Wave Race 64 featured real world ad banners and Pikmin 2 featured plenty of real world brands and products, some even region and country specific!

2) I don't care since it's free.

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paulunga

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Seriously, no one linked the Japanese ad yet?

Loading Video...

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KaneRobot

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I don't play Mario Kart games, so sorry if this is obvious, but is this actually Mario Kart 8 music? It sounds like a leftover from Marvel vs Capcom 2.

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mr_creeper

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@paulunga said:

Seriously, no one linked the Japanese ad yet?

Loading Video...

Fuck...I want a Mercedes GLA now.

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Curufinwe

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Those question marks in the subheading are unnecessary and annoying.

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longish

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This thing better have Jon Hamm doing voice overs of the races.

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stocker

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Hell yeah! Me and Captain Toad are going to be styling and profiling. WOOOOOOOOOOO!!

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Sure, why not. This game never looks as good on video sites as it does in person, gorgeous game!