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Mario Kart's Weird Mercedes-Benz DLC Arrives on August 27

At least it's a reason to turn on Mario Kart again? Because that game is rad?

Aug. 6 2014

Posted by: Patrick

In This Episode:

Mario Kart 8

70 Comments

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TrottyVek

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this is the perfect kind of stupid

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Niceanims

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The fuuuuuuuck?

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Jazz_Lafayette

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Sure, Mario talks about his Italian pride. But what does he do the second he gets a budget? Goes and buys German.

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lockonandfire

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Maybe if this cross-marketing deal had been made say fifteen years down the line, then people who grew up with Mario Kart would be of an age where they might afford a Merc, and there could be some potential value. As it is, it's weird. It is however free, and that Silver Arrow fits in pretty OK. Heck, I'd actually be on board with Nintendo courting other car manufacturers to license classic models. I see a certain appeal to that bizarrity.

After they've put out some new tracks, and maybe HD-ified a few other oldies (Cheese Land and DK Mountain please).

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sparks50

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Edited By sparks50

@billymaysrip said:

From an ad sense, what are Mercedes Benz thinking? How many people who play Mario Kart on the Wii U will be inspired to go and buy a Mercedes Benz? Two or maybe even three? I wonder what kind of skulduggery Nintendo did to convince them that the Wii U has a huge consumer base. Or maybe an exec at Mercedes loves Mario Kart...

Whatever, this is the kind of dumb thing I love. The W25 Silver Arrow looks pretty cool, and it looks like the car from Monopoly.

They could be trying to make their brand seem more family friendly by connecting it to Nintendo. Or if you want to be really sinister, trying to affect the car choice of parents through their children. Anyway, here we are talking about it, so I guess this weird thing is working.

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CByrne

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Those car models look better than anything Gran Turismo put out in a long time...

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Jonnyflash80

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This just seems so random and weird. From a canonical standpoint if Mercedes exists in the Mario universe does that mean the mushroom kingdom exists in our universe somewhere out on another planet and Mercedes has developed the technology for interstellar shipping of their products.

Or perhaps Mario exists in an alternate dimension where life on Earth evolved very differently and the Mushroom Kingdom is actually earth.

Either way *Mind Blown*

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deactivated-5deaf71c20600

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I really don't get the people talkin' mess about this. Like half of the other car parts, I'm sure it will just be a reskin of an already existing part, so there are no stat bonuses, and it's silly and stupid. But most of all, it's free, so who cares? Get it if you want it, don't get it if you don't, and who cares. (Personally I will get it day 1 because this is hilarious)

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spctre

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Only three cars? That's a lot less than I expected.

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Majkiboy

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I hope this Mercedes dlc for Mario Kart inspires more people to jump their luxury vehicles off ramps. Fuuuuucking crazy.

Also drive under water

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moondogg

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I have no problem with this.

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vinone

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I'm not gonna lie, I absolutely love this... I would also LOVE some more DLC.

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OneLoneClone

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It just doesn't fit the art style of the game. Bet the creative director hates it.

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buft

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Its like weird rom hack from someone obsessed with mercedes

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LiquidPrince

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Well that's just dumb.

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HassaniSabbah

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I want to see the Venn diagram of people who love Waluigi and people who can afford a Mercedes S600.

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OrangeLadBoy

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deactivated-64162a4f80e83

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I guess Nintendo have finally figured out the internet....

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ptys

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Sure, why not. This game never looks as good on video sites as it does in person, gorgeous game!

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stocker

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Hell yeah! Me and Captain Toad are going to be styling and profiling. WOOOOOOOOOOO!!

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longish

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This thing better have Jon Hamm doing voice overs of the races.

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Curufinwe

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Those question marks in the subheading are unnecessary and annoying.

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mr_creeper

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@paulunga said:

Seriously, no one linked the Japanese ad yet?

Loading Video...

Fuck...I want a Mercedes GLA now.

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KaneRobot

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I don't play Mario Kart games, so sorry if this is obvious, but is this actually Mario Kart 8 music? It sounds like a leftover from Marvel vs Capcom 2.

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paulunga

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Seriously, no one linked the Japanese ad yet?

Loading Video...

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DeF

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Edited By DeF

@jasonr86 said:

Who is this for?

ask mercedes. it's free so it hurts nobody at least.

So many thoughts while watching this:

  • Has Nintendo ever done a "real-world" brand cross-promotion before?
  • How do the Mario Kart purists feel about this?

The only words that actually came out of my mouth:

"This is fucked up"

I can answer those two:

1) not sure if you count this as cross-promotion but Wave Race 64 featured real world ad banners and Pikmin 2 featured plenty of real world brands and products, some even region and country specific!

2) I don't care since it's free.

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Kerned

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I'm just glad that Mario is finally at a point in his life where he can afford a Mercedes. Not the car I would pick, but more power to him!

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fox318

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Edited By fox318

@zlimness said:

@brendan said:

So weird that all the ads for this are fronted by the Mercedes GLA, since it's not a halo products, and nothing like the kind of sportier models that would actually make sense in a Mario Kart game.

The GLA is probably the model they want to market to the audience that Mercedes thinks plays Mario Kart. A Mercedes mini-SUV sort of thing might be the next for these 4 random people, maybe?

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Cuuniyevo

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selbie

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Now the Luigi stare makes sense...

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Wargarbler

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I AM LARGELY INDIFFERENT TO THIS!

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JuggaloAcidman

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Can we just skip this shitty dlc and get more tracks and characters please!

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JasonR86

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Who is this for?

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spraynardtatum

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Edited By spraynardtatum

I don't think I ever stopped playing Mario Kart 8. It's incredible.

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Efesell

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This is beautifully weird.

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deactivated-62a216db3532b

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No Caption Provided

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deactivated-5f8907c9ada33

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I'm more excited about the updates than the DLC lol.

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ironscimitar

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shots fired at Gran Turismo.

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afterland

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@ninkendo said:

....AND MOST IMPORTANTLY making "Next Race" the first option in the menu after finishing a race in GP instead of "Watch Replay".

Mother of God why didn't they do this in the first place?!

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JayDubya

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Mario Kart: the real driving simulator

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Zlimness

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Edited By Zlimness

@brendan said:

So weird that all the ads for this are fronted by the Mercedes GLA, since it's not a halo products, and nothing like the kind of sportier models that would actually make sense in a Mario Kart game.

The GLA is probably the model they want to market to the audience that Mercedes thinks plays Mario Kart. A Mercedes mini-SUV sort of thing might be the next for these 4 random people, maybe?

No Caption Provided
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aCTito

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I just feel icky watching this...

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Shaanyboi

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It's free and coming with an update, so whatever

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PolyesterPimp

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if this trailer had the Luigi death stare i would've gone out and purchased a wii u... alas it did not and i shall not. GOOD DAY KIND SIR

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Luck702

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Well, this seems shameless.

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ninkendo

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Don't forget this DLC is free and included in a much larger patch that's coming that day which includes various tweaks that includes adding a map to the TV for those of us who play with the Pro Controller, a Records Screen with total coins collected, online win/loss records outside of those on your friend list, characters selection rates, improved online stability....AND MOST IMPORTANTLY making "Next Race" the first option in the menu after finishing a race in GP instead of "Watch Replay".

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Chicken008

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The commercial that came from this deal was pretty funny.

Has Nintendo ever done a "real-world" brand cross-promotion before?

Pikmin 2 had several.

Mike Tyson's Punch Out!!, if that counts

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frobie

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frobie  Staff

Hover wheels confirmed in future Mercedes productions.