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This New Assassin's Creed III Trailer is the Very Definition of a 'Teaser'

I used to post real trailers, until I took Ubisoft's social media strategy to the knee.

May. 7 2012

Posted by: Alex

In This Episode:

Assassin's Creed III

146 Comments

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AngelN7

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Edited By AngelN7

@Phatmac said:

UNLOCK THIS VIDEO GAME TRAILER THAT IS SUPPOSED TO MARKET YOUR GAME AND NOT BE USED AS A REWARD!

Yeah what's up with trailer gimmicks is that going to become a thing?.

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soralapio

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Edited By soralapio

@Alex said:

This comment thread is like a warm, comforting hug. Never change, people.

Don't worry. Some of us got it and enjoyed it for what it was.

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hsvlad

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Edited By hsvlad
No Caption Provided
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cannonballbam

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Edited By cannonballbam

Was I the only person taken back from the fact there was no mention of a PC release on that exact date? Are we gonna have to wait another month?

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Dany

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Edited By Dany

Is the video quality bad or is it the new video player? HD kinda looks grubby.

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meaninoflife42

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Edited By meaninoflife42

In the words of one Ryan Davis: "Fuck fuck fuck fuck fuck fuck, goddammit! Son of a B!"

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kraznor

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Edited By kraznor

@RoyCampbell: "U Mad Bro"? is past its prime already? I still fancy it. Though I am anything but impartial on this issue due to one key ingredient.

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dietmango

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Edited By dietmango

I don't know about you guys, but I'm not at all bothered by any "arrow to the knee" joke thrown pretty much everyday (shit, I must've heard that playing Skyrim a hundred times at this point). Maybe, oh, I don't know. Calm down?

But anyway, did he just turn his hidden blade into a badass knife? Alright, I'm sold Ubisoft. Just not on this whole "RETWEET/INVITE YOUR HOMIES TO UNLOCK THE FULL TRAILER" gimmick.

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Rave

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Edited By Rave

Is it just me or does the soldier look alot like Demond or is it obviously him?

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warxsnake

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Edited By warxsnake
@nobel said:

I know I'm supposed to vote with my wallet and all that, but:

Fuck you, Ubisoft. Fuck everything about this "HEY GUYS WEB2.0 GIVE US UR LIEKZ" crap.

Get used to it, every fucking publisher does this.
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CaLe

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Edited By CaLe

Even before I finished the trailer I thought a knee is in the middle of the leg. I thought it's a shin he hits with that arrow!! I've been the one who is mixed up for all this time. Even for me it's funny! I hope the game will have this arrow!! HAHA.

(MAKE EDIT:) OH I got it wrong again, he hits the reverse shin! (I watched it again). Damn it's a painful shot. I still hope this arrow shot will come in game!! HAHA.

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TheHT

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Edited By TheHT

I WILL DO NO SUCH THING UBISOFT.

You unlock the premiere for me.

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beomoose

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Edited By beomoose

Not loving the new (GS) media player

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the_OFFICIAL_jAPanese_teaBAG

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Fuck you Ubisoft

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Valdez

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Edited By Valdez

God damn.

I think that may just be my favorite headline ever. I read it and, in my mind's eye, instantly saw the comment thread in all its hateful, moronic squalor.

Having skimmed it, I was not disappointed. I'd congratulate Alex but, to be fair, the bar for trolling people here is pretty low.

Also: marketing about marketing is not a new thing in video game ads. This campaign gets a resounding "meh" from me. Still excited for the game.

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iodizedjoe

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Edited By iodizedjoe

The point is you are lazy and bad at this job, Alex. While you think you're being clever and hilarious and meta, you come across as a ridiculous hipster idiot. You are undoubtedly smart, but repetitive snark and irony are lazy, dude. Ryan can pull it off because he's a talented host, personable and geniunely funny. You are not.

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stewmull

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Edited By stewmull

that worked really well, i want to see the full gameplay now! haha

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Voxus

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Edited By Voxus

YO I BET THAT GUY GETS STABBED

EDIT: Or Axed. EIther way.

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razeeverything

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Edited By razeeverything

How about they just make a cool trailer and ill tell my friends to watch it because its cool? I bet that strategy still works, it just doesn't give the marketing people visible results to justify their job.

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RoyaleWifCheese

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Edited By RoyaleWifCheese

FOR AMERICAAAA!

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Floope

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Edited By Floope

Love you alex

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ezdude

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Edited By ezdude

Well that's great. Connor travels through the forest like a ninja out of Naruto

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Redsox44

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Edited By Redsox44

@iodizedjoe: Why are you so mad? The Arrow to the knee joke was actually pretty good considering how stupid it is that we have to unlock the rest of the trailer and the teaser is literally only about a guy taking an arrow to the freaking knee. Only reason he comes off as a ridiculous hipster idiot is because you're overthinking something that's really petty.

It's even more sad that the last 3 posts on your profile contain some kind of bitching about Alex. The day there can't be any jokes in a giantbomb headline is a sad day. Get over it and realize it's not even hurting you or just GTFO.

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Aaron_G

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Edited By Aaron_G

Awesome a trailer for a trailer!

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Jackel2072

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Edited By Jackel2072
@Beomoose said:

Not loving the new (GS) media player

then dont use it! im on Chrome using the HTML 5 player and nothing has changed for me.  i didn't even know they changed the video player until i started seeing people complaining about it 
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Konig2540

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Edited By Konig2540

@Redsox44 said:

@iodizedjoe: Why are you so mad? The Arrow to the knee joke was actually pretty good considering how stupid it is that we have to unlock the rest of the trailer and the teaser is literally only about a guy taking an arrow to the freaking knee. Only reason he comes off as a ridiculous hipster idiot is because you're overthinking something that's really petty.

It's even more sad that the last 3 posts on your profile contain some kind of bitching about Alex. The day there can't be any jokes in a giantbomb headline is a sad day. Get over it and realize it's not even hurting you or just GTFO.

Read the rest of his comments... lots more hate directed at the rest of the GB crew.. "fake endurance run" "QL EX are shit and we should stop supporting them" This clown shouldn't even be on GB.

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deactivated-5f9398c1300c7

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DEM SHADOW EFFECTS

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PandaBear

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Edited By PandaBear

@Konig2540 said:

@Redsox44 said:

@iodizedjoe: Why are you so mad? The Arrow to the knee joke was actually pretty good considering how stupid it is that we have to unlock the rest of the trailer and the teaser is literally only about a guy taking an arrow to the freaking knee. Only reason he comes off as a ridiculous hipster idiot is because you're overthinking something that's really petty.

It's even more sad that the last 3 posts on your profile contain some kind of bitching about Alex. The day there can't be any jokes in a giantbomb headline is a sad day. Get over it and realize it's not even hurting you or just GTFO.

Read the rest of his comments... lots more hate directed at the rest of the GB crew.. "fake endurance run" "QL EX are shit and we should stop supporting them" This clown shouldn't even be on GB.

Someone used a meme!? ON THE INTERNET!? And they did it ironically!? ON GIANT BOMB!! And they had the nerve to do a Quick Look EX?! AND ALEX WROTE A STORY!? This website is for retarded babies!!!!

Sigh... and everyone else who gets mad at old memes, just relax. If they're crap they die of natural causes, if they can be used in a different way they'll live on.

I'm no apologist and if I see shit on Giant Bomb I'll speak up, but some people just hate and hate and hate... it's bizarre.

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Aegon

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Edited By Aegon

New player or am I just seeing things? 
 
Edit: Duder, where's my duder?

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HeliumSpoon

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Edited By HeliumSpoon

Not quite an arrow to the knee.

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brighteye

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Edited By brighteye

It would be awesome if the rest of the trailer is the assassin realizing that he just shot the wrong guy.

" Ohh Ehhh, my bad my bad, you all look the same in those uniforms.

that look really painful, want some bandages for that ? once again im really really sorry, but it all went so fast back in town and you ran so i thought... you ok ? "

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korwin

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Edited By korwin

Probably the most asshole marketing douche stunt so far this year, no I will not go out of my way to promote your fucking game for free just to watch a trailer. Are you out of your tiny little French minds Ubisoft?

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korwin

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Edited By korwin

@Humanity said:

@Koobz said:

@HerbieBug said:

@Tidel said:

Anyone heartily recommend going through Brotherhood and Revelations before 3? Anything really unmissable in them?

Brotherhood is fun, although suffers from an inexcusably lengthy period of holding back tools from the player at the beginning ostensibly for tutorial purposes. The main line narrative portion is also painfully stretched for length. It's still a pretty decent game though. If you get bored just youtube the ending, which is good stuff. Skip Revelations.

I'd agree with Herbie. However, there's one interesting bit of Revelations in the form of a sub-game that's a first-person puzzle-platformer ("Desmond's Journey") that you unlock by collecting hidden bits around the city, but maybe just watch YouTube videos to see it. It's really only interesting in that it exists at all and bolsters hope that they're still trying to come up with new ideas for things to do in AC games.

I'd say skip Brotherhood and go to Revelations since that is the most current game and it recaps previous events. All the AC games are fairly good on their own - played back to back is where they start to lose their shine. Desmonds Journey basically retells all the facts we already know with a bit of useless fluff here and there but I enjoyed them as actual gameplay although I know I'm the minority in liking them.

Revelations gets a bad rap, sure it's not the best AC game and that whole tower defense style thing was rubbish (seriously they couldn't have come up with a worse mechanic). But it did do some things I really liked. It cleaned up the grindy side quest stuff dramatically limiting it to about 10 side missions which helps the game flow a lot better (also some of those side things were down right annoying in AC2 and ACB).

Also the story was pretty good, it may not have a massive impact on things going on in 2012 but it does provide some decent closure to Altair and Ezio's lives. I'm generally of the opinion that Assassin's Creed as a series is actually one of the better written and voiced series of this generation, it's just a shame that no one seems to give it it's due in that department (especially when you consider some of the other games that get lauded for their "writing").

Also a lot of the original composition work in the soundtrack by Lorne Balfe is pretty damn amazing. That main theme is really good, has a very sad haunting feeling to it.

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Humanity

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Edited By Humanity

@Korwin: I honestly think theres very little difference and innovation between AC2 and Revelations which is why that game got such a bad rep. They made very minute changes with each game after AC2 and it really hurt the series as a whole. Lots of disappointment also came from the fact that for a game called Revelations there were very few of them to be found. They do nothing to advance the overarching plot of the series - for a 10 or so hour game, depending on how much stuff you do on the side theres nothing of value happening -

in my opinion the whole Ezio story goes absolutely nowhere and then falls off a cliff. Theres MORE artifacts that Ezio didn't know about, and he has to collect all over again from MORE crazy rubic cube cathedrals? You'd think after all these years with an entire assassins network he'd have this stuck a bit more figured out by now. Then he just shrugs and says he's done for now without really haven't done anything significant. Altair, who's my preferred character in the series also gets a pretty lousy story, basically living as a traitor and outlaw for the majority of his life only to unite the guild as an old man.
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Eyz

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Edited By Eyz

I'll wait for the actual game...or a proper trailer in any case :P

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Ghostin

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Edited By Ghostin

From the looks of it, the stretched twig of peace is at melting point... Again.

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Yadilie

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Edited By Yadilie

@GunslingerPanda: Why does it not surprise me that person like you has no idea where a knee is on the human body.

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GunslingerPanda

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Edited By GunslingerPanda

@Yadilie: What the fuck are you talking about?

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dropabombonit

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Edited By dropabombonit

Is there an actual gameplay trailer up now?

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TheHBK

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Edited By TheHBK

What happened to the whole, kill a few people to make the world better concept? Remember when the first game was about just going after that one big fish in a really clandestine manner to make other people's lives better? Now they has just had you wasting fools left and right. It lost its meaning.

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ThePickle

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Edited By ThePickle

inb4 butthurt British nationalists threaten to boycott Ubi.

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landon

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Edited By landon

@TheHBK said:

What happened to the whole, kill a few people to make the world better concept? Remember when the first game was about just going after that one big fish in a really clandestine manner to make other people's lives better? Now they has just had you wasting fools left and right. It lost its meaning.

Because the first game revealed a source of power that would allow the Templars to have power over the entire earth. It's not about killing big bad guys to make the lives of the people better anymore, they are at war.

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chilipeppersman

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Edited By chilipeppersman

@Redsox44: I agree with this guy. ppl need to stop getting their panties all up in a bunch

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Lunance

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Edited By Lunance

I wonder how much time it took to make that teaser.

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MocBucket62

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Edited By MocBucket62

Alex let me warn you about arrow to the knee jokes...  

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m0nty

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Edited By m0nty

With this, and Coco in GRAW I think he have a new "most hated publisher" of gaming. I'm sorry EA. Ubi really stepped up these past 12 months.