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Ubisoft Gets Cute With This Mad Riders Launch Trailer

Because video game trailers. Right, guys?

May. 25 2012

Posted by: Alex

In This Episode:

Mad Riders

87 Comments

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JaredA

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Edited By JaredA

I loved this. I love this way more than I should.

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EarlessShrimp

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Edited By EarlessShrimp

I can't tell if it was being ironic or not....*sarcasm*

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Freki

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Edited By Freki

Kudos to them for the trailer, but my money goes to the pizza..

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kzebski

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Edited By kzebski

There was no apostrophe in the "Dont." That pisses me off.

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eccentrix

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Edited By eccentrix

Why would they emphasize that if you buy this, you're missing out on a pizza?

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Elwoodan

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Edited By Elwoodan

Well at least Techland can laugh at their own over-hyped trailers, so that's cool. I guess.

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deactivated-60339640361ae

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I loved the meta-ness of this. Too bad the game looks like shit.

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AxleBro

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Edited By AxleBro

TREES TREES TREES TREES TREES TREES

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Rowr

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Edited By Rowr

Does anyone else occasionally worry that maybe they have an overdeveloped sense of humour :\

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walta

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Edited By walta

Disappointed this isn't a sequel to POD. Or maybe it is.

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Hef

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Edited By Hef

mo-capped wheels was pretty funny, I'll give you that. Almost definitely not going to buy it though.

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YummyTreeSap

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Edited By YummyTreeSap

@Cyrisaurus said:

Price of a pizza? So $5 or $10? Are we getting extra toppings?

I think more like $15 when I think the price of a pizza, unless we're talking about small or personal pizzas, but that wouldn't make much sense for this trailer I don't think.

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SSully

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Edited By SSully

The guy who got this trailer had to of had more fun then usual. I liked it!

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Sambambo

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Edited By Sambambo

Yeah, I'm probably going to buy this now.

I hate myself.

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monkeyking1969

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Edited By monkeyking1969

It must be galling for a development team to see the publicity arm of your company to recommend that the game is such garbage that the only way to sell it is ironiclly...and then to realize they're probably right.

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BFZ

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Edited By BFZ

and....

"TREES!!!"

Boom, da boom ba boom da boom boom boom.

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golguin

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Edited By golguin

I laughed so it was a good trailer. Good stuff with the Dead Island and Borderlands 2 references.

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LiquidPrince

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Edited By LiquidPrince

That was actually pretty awesome... I cracked up at the trees part.

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SpunkyHePanda

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Edited By SpunkyHePanda

I'm guessing Alex didn't enjoy this trailer. Unless... it's the extremely rare Double Reverse Sarcasm. If anyone could pull it off, it's Alex Navarro.

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yownage

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Edited By yownage

Now that was surprisingly entertaining. I think 'cute' is the perfect descriptor; a bunch of marketing guys sat down in a room and tried desperately to be cool, didn't quite get there, but watching them flounder around was enjoyable anyway.

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alexanderhc

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Edited By alexanderhc

I actually liked the trailer :D and tires!!

edit: wheels! motion captured!

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tweetspot

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Edited By tweetspot

what did i just watch?

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SmilingPig

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Edited By SmilingPig

If this would be an N64 game it would look amazing... It’s not a N64 game.

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cikame

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Edited By cikame

My favorite trailer of 2012 so far.
 
Wish all games had trees.

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scott_harrigan

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Edited By scott_harrigan

I might be tempted to get the game just on this awesome trailer alone, and I do not even like racing games very much. That was just so good. Admittedly if they chose to include a pizza with the purchase I would be completely sold. Honestly I should try racing games again, and this arcade title could be a good place to start. This team seems far more creative than al lot of people who work on racing games. Compare this awesome trailer to the standard one. This game is cheaper and probably more fun.

http://www.videodetective.com/games/dirt-showdown/94769#.T8E0pdWWclc

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kidman

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Edited By kidman

@BPRJCTX said:

@kidman said:

I really liked Nail'd and this is exactly the same (with some additional tricks) so... sure! (really)

Tel me something, you never played Pure, right?

Cos, it's the only way anyone could have liked Nail'd...

That game sucked.

I liked Pure too, and I did finish both of those games. Nail'd was more about racing than tricks. I love the mad speed and really weird tracks. I wish it had a first person camera (like in the trailer) but other than that it was fun. Sure, it wasn't a 'AAA' title, but a fun game nonetheless.

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BPRJCTX

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Edited By BPRJCTX

@kidman said:

I really liked Nail'd and this is exactly the same (with some additional tricks) so... sure! (really)

Tel me something, you never played Pure, right?

Cos, it's the only way anyone could have liked Nail'd...

That game sucked.

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BPRJCTX

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Edited By BPRJCTX

You know what, before this trailer i had absolutely no interest in this game, at all, i probably wouldn't even donwload the trial, but...

After this trailer, i don't give a fuck, i don't care how bad the game turns out to be, sold!!!

I haven't laughed at a game trailer in a whille, and this one was just funny as hell.

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Mumrik

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Edited By Mumrik

Alright. In some weird way that was probably one of the best trailers ever.

Not really interested in the game though.

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spilledmilkfactory

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I think I'd rather have the pizza...

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BlackSymbiote

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Edited By BlackSymbiote

Sees subtitle for video. Thinks to himself "I bet this was posted by Alex." Was right.

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butano

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Edited By butano

I don't think I've laughed harder at a trailer for a racing game since the Kevin Butler Gran Turismo 5 trailer. That Dead Island bit was great!

EDIT: Pausing at the bit where it says "The maddest ride since" is pretty funny. I won't spoil anything.

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kidman

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Edited By kidman

I really liked Nail'd and this is exactly the same (with some additional tricks) so... sure! (really)

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MudMan

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Edited By MudMan

I laughed at "Trees".

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wastelanderone

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Edited By wastelanderone

This is either going to be really great or really bad.

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Tennmuerti

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Edited By Tennmuerti

I liked it, it was amusing and a little bit clever.

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sirdesmond

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Edited By sirdesmond

That was far better than the game. Trust me.

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Smokey_Earhole

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Edited By Smokey_Earhole

This trailer thinks itself more clever than it actually is.

Though admitted I did chuckle at the 1800p joke. Silly.

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Kyle

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Edited By Kyle

@Landon said:

@fetterdave said:

Hmm... I already own both PURE and NAIL'D, so... I should buy this why?

Well, you bought Nail'd, which means you're ready to spend money on any below average ATV racing game, so why not buy this too?

Nail'd it.

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iSAW

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Edited By iSAW

Mmmmm... motion captured vehicle wheels. Also, I have to check out one of these potato pogo sticks.

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tebbit

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Edited By tebbit

Well that is rather silly.

I liked the Dead Island trailer reference.

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notdavid

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Edited By notdavid

The voices kind of ruined it, but that tree bit got me psyched. Fuck yeah, trees.

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light_grenade

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Edited By light_grenade

Goddamn those trees...

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TehChich

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Edited By TehChich

@Quh said:

Ubisoft just put out a trailer for Ghost Recon presenting Mr. T's wife shooting guns and playing Ghost Recon with her ass hanging out. They don't get to parody shit.

I know he can be called Mr. T, but I think he'd prefer Ice T, since "Mr T." already belongs to another famous person. :U

Buying this shit for the High Def trees and real-ass wheels, man.

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chilipeppersman

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Edited By chilipeppersman

@Meatsim: ya boy! hot n ready all day. And that trailer was pretty funny, and I kinda want that game now. I need a fun online racer.........

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xbob42

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Edited By xbob42

@toots said:

Well that did a good job murdering the chance to sell their game in any fashion to anybody not stupid, or not wealthy enough to be stupid. I will take the pizza.

Yeah you will, flabby chucks.

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MeatSim

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Edited By MeatSim

Pizza is 5 bucks at Little Caesars.

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BlazeHedgehog

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Edited By BlazeHedgehog

Okay, yeah, sure. I'll give a look.

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GS_Dan

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Edited By GS_Dan

I enjoyed that.

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JackColt

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Edited By JackColt

*cough*