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We Are All Lara Croft, if This Tomb Raider Launch Trailer Is to be Believed

We all spend our lives running from one exploding airplane or another. Metaphorically speaking, of course.

Feb. 27 2013

Posted by: Alex

In This Episode:

Tomb Raider

62 Comments

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kollay

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If I were Lara Croft...

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wintermute

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Fearbeard

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I'm not Lara Croft. But I play as her in a videogame.

I'm glad I've avoided pretty much all the marketing for this game. Eager to play it, but the only parts of this video that are interesting to me were the gameplay clips while the rest was just overdramatic bullshit.

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Schmollian

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God damn, there is no end to this horrendously bad marketing campaign is there?

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reflekshun

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That is some INTENSE marketing!

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meaninoflife42

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I Am Legend.

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cloudnineboya

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horrible trailer couldn't wait fir it to fucking end. it was like one of those crazy car adverts.

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nickux

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I guess I'm supposed to hate this. But I don't.

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weegieanawrench

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Edited By weegieanawrench

Woof. What a bad trailer.

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Kohe321

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Edited By Kohe321

The trailer and overacting within is poor, but the game itself seems pretty good.

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flufflogic

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Edited By flufflogic
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Gruff182

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I want to buy your game, then you make a trailer telling my subconscious not to buy your game.

The core idea isn't bad. If you didn't show any of their faces and just had the audio with just the 'power' words flashing up for the transitions.

That'll be -10 cringe points right there.

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m0nty

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I am Nathan Drake, shit... no wait... ah crap.

Once more from the top please guys?

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Slaps2

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This trailer was so fucking lame, that I couldn't handle more than twenty seconds. This is one of the most pathetically awkward launch trailers I've ever scene.

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Jazz_Lafayette

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@animasta said:

what does the pole through the face represent?

The estate tax.

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CaptRocketblaze

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Edited By CaptRocketblaze

When the devs are perceived to be sexist at trade shows, switch it up with an empowerment ad campaign!

It's getting hard to separate the game from the clowns trying to sell me on it.

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AutoBarn

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So bad!

"There's a survivor in all of us". So they have basically re-appropriated Call of Duty's tagline? Joining Aliens: Colonial Marines in the new trend of launch trailers that veer off in a horribly cornball direction.

Oh, and this whole game reminds me of 'Primal' on the PS2.

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TechDJ

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I suddenly have the urge to get Mentos....

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Bestostero

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Nathan Drake is way sexier

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demontrace

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Edited By demontrace

Omg one of the worst trailers I've ever seen. The people doing the voice overs are the worst!

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Jedted

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Dude @1:18 looks like someone who shouldn't be playing Tomb Raider.

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m16mojo2

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I'm so on board for this game. Uncharted with a dash of Far Cry 3 and horror thrown in? Yep. Yep yep yep.

I trust anyone with the Doctor as their avatar!! I'm also pretty excited about this, too. I don't get all of the hate this has gotten.

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superjoe

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Edited By superjoe

I'm Malcolm X!

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civid

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I don't want to play videogames anymore -.-'

...Then again, the old lady at around 1:20 who said "COURAGEOUS!" did crack me up... Alright videogames, I'm back in

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earl_swanky

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Oh man, all of these people in the trailer are capital A ACTING!!!

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ThreeRoneC

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I'm going to forget this video and stay excited for this game.

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Shaanyboi

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Dagbiker

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I hope everyone who cried about Lara being a woman and getting hurt are happy. Instead of a trailer with some dubstep and perhaps an explosion, and a witty comment at the end. We have this piece of crap dumped on our chest.

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Majkiboy

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All this is saying to me is: "Please don't buy this". And you know what? I will listen, I won't buy this.

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Tarsier

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@mezmero said:

I don't want to BE Lara Croft. I want to protect her because obviously she can't do jack without the help of a man. XD

this game is clearly a metaphor for male dominance, and that a female can only be strong if a male has led her through her troubles . its not 'we are all lara croft' its, 'we all control lara croft but we just arent allowed to get our tips wet because shes a video game character'

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JamesKond

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Edited By JamesKond

Why "I'm Lara Croft" and not "I'm Tomb Raider"?

Seems like a missed opportunity

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dodgyblaster

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"I am a quick-time event"

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squidraid

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I don't even have words for how bad this is.

But man, why do this, SimCity, and Heart of the Swarm have to come out within a week of each other!

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Ghost407

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MEH.

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Meepasaurus

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People who play video games sure are intense.

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JaredA

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Well, that was bad.

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golguin

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It's kinda funny that the Conan video convinced me to play the game day 1.

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Zleunamme

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That was a bad trailer. I bet half the people who appeared in that commercial have never played a video game before. If guys were Lara Croft. They would move her to a corner or environment geometry and rotate the camera to get a better view of her treasure chest.

Brad mentioned on the bombcast that they can't show game play footage until it comes out. If you stop by Game Informer, they show fifteen minutes of it. Conan O'Brien did a bit on his show. It's lame that certain publishers will let certain outlets show stuff but not Giant Bomb.

Also, I am Spartacus.

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Hef

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Edited By Hef

This is the stupidest trailer I've seen in a loooong time.

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rollingzeppelin

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Edited By rollingzeppelin

Good god that was a terrible trailer. So ridiculous, did they seriously think anyone gets this into a videogame as to identify with the over-actors in this?

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OneFreeman

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Edited By OneFreeman

@waffley said:

With this newly-found knowledge that we are all Lara Croft, I refuse to play Tomb Raider on the grounds that I do not want to see myself and everyone here die gruesomely hundreds of times.

Thanks man. Hope you don't die gruesomely too bro.

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Efesell

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Edited By Efesell  Online

This trailer seems a bit uninspired but I'm still fuckin stoked to play this game, it looks great.

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Waffley

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Edited By Waffley

With this newly-found knowledge that we are all Lara Croft, I refuse to play Tomb Raider on the grounds that I do not want to see myself and everyone here die gruesomely hundreds of times.

I have to agree though, that trailer just felt cheap, forced, and maybe a bit desperate.

I have a feeling this game will be good (possibly even great), but this has had even worse marketing than Far Cry 3 did.

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Solh0und

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Edited By Solh0und

Spoilers: Lara Croft becomes a hooded vigilante after surviving the island.

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moofey

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-looks at chest, then in pants-

Nope. Not Lara Croft. Look somewhere else.

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bwheeeler

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Edited By bwheeeler

@catlicker said:

That was cheap and easy. This "Lara is weak and you should feel like you care for her" promo just doesn't click for me.

Specially after listening to the last GB Podcast.

Isn't it the opposite? They're not saying the players are caring for her, they're saying the players are her. This is directly confronting the dumb "Men just can't relate to female main characters!" argument. I don't know that it's an effective trailer, necessarily, but at least they're trying to address these things.

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Ponyexpress

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Edited By Ponyexpress

His name was Robert Paulson.

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Humanity

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Edited By Humanity

Oh this would have been a good trailer if it was just Lara saying all that stuff..now it's just really awkward

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BooDoug187

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Edited By BooDoug187
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Catlicker

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Edited By Catlicker

That was cheap and easy. This "Lara is weak and you should feel like you care for her" promo just doesn't click for me.

Specially after listening to the last GB Podcast.